The following are ways in which a few leading firms dispose of their social responsibility:
BURBERRY
Burberry is a leading manufacturer of apparel and other fashion accessories like perfumes and handbags since 1856. The checks pattern is the unique distinguishing feature of Burberry products. It is a well-known brand all over the globe.
Burberry is an organization that strives to fulfill its social responsibility. It provides its employees with safe working conditions, fair policies regarding appointment and remuneration and ethical workplace standards. There is no bias towards age, gender, color or marital status in its employee policies.
The staff of Burberry is specially trained in safety conditions at the workplace. It has specified health and safety standards, which are audited annually.
In its UK branch, Burberry has launched a free support cell for its employees. This cell offers medical and legal advice as well as counseling to employees and their family members, wherein complete confidentiality is maintained.
Burberry has donated money for various charitable causes such as fashion and textile education, medical research, support of orphaned children, support of hurricane victims, and for charitable artistic events.
It undertakes strict quality control and research and development to provide products of the best quality to its customers.
It undertakes environmental reviews of its operations periodically and ensures that the environment is not adversely affected by its activities. Measures have been taken in some of their outlets for energy conservation and reuse of packing material.
WELSPUN
Welspun is a group that is chiefly engaged in the production of textiles. It is also engaged in the production of other products such as electricity and cold storage. It carries on operations in 50 countries of the world. Welspun strongly believes in the fulfilling its social responsibility.
As part of its social responsibility campaign, Welspun has developed the concept of 5 Es – Enrichment of mind, enrichment of body, education, empathy, and empowerment of women. It undertakes several projects in each of these areas.
Welspun believes that enrichment of the mind leads to nurturing of the body. For enrichment of the mind, Welspun regularly conducts workshops on yoga and nutrition for the soul. These classes are generally conducted for the benefit of employees and their families.
For the purpose of enrichment of the body, Welspun undertakes several activities such as arranging regular visits by doctors and holding periodic medical camps for its employees. It provides the facility of a gym to all employees.
Welspun also makes a significant contribution towards the spread of education. Welspun contributes regularly for the education of children belonging to the underprivileged section of the society. Moreover, representatives from the organization communicate periodically with these children to get an idea of the progress made. In its endeavor to spread the light of education, Welspun has established two educational institutions – Welspun Vidhya Mandir and Welspun Anganwadi in Kutchh, Gujarat. Welspun Vidhya Mandir is a school for children upto Standard X, while Welspun Anganwadi is a pre-primary school. Both these educational institutions admit the students of their employees as well as children from the local community.