In the dynamic world of fashion, what is the currenttrend? Inaugurating technology with the alluring concepts of fashion!
Fashion retailing is a complex business with growingcompetition among the retailers. Augmentation of trends has revolutionized the retailbusiness; amicable to all that fashion is an integral part of the retailindustry as well as brands. Fashion retailers today, are more concerned, with technologyas their new sales mantra. Brands and retailers focus on new and attentiongrabbing techniques to allure the customers. The latest progress in the retailfield is the application of various technological processes to attract,convince and sell to the customers.
Digital Fashion Magazines:
Gone are the times, when one flips through the pages of afashion magazine to get a glimpse of the latest trends and styles. The noveldigital market offers the fashion savvy shoppers with all the perks of printmedia, along with the nearness and information of the current daystechnological advancements. Discounted apparels and other fashion accessoriescan be found online proving a distinguished successful market for fashionclothing and other accessories. This makes shopping, an easier task with astutestyles of apparels ready and available for buying.
3D Body Scanning Application in Apparel Making:
3D Body scanning technology produces a 3D model throughscanning. An individual stands in the scanners view, while it captures his bodyimage and produces 3D images within seconds. The scanner uses a series of lightsensors to produce a 3D image. Images are captured in 360 degrees within ashort period of time along with body measurements and human body surface. Thisdata is then forwarded to the manufacturer who uses his creativeness andcreates the garment in a very short time with the exact measurements thatmatches the consumer.
This technology provides real time information to theapparel industry, wherein clothes will be manufactured with attached labelsmentioning the bust, waist, and hip sizes thereby guiding the consumers toselect a garment with perfect fittings.
Virtual Try-on Solutions:
This process provides the customer with a virtual image ofhow he or she will look in a particular garment. General information about theconsumer like, small waist, narrow shoulders, long hair etc is entered in thecomputer. The software in the computer develops an image of the consumer basedon these descriptions and displays it on the screen.
The consumer can make modifications on the displayed
virtual image so as to match it with himself. The computer then displays
various types of garments on the screen. The consumer chooses different types
of clothing and tries them on his virtual image available on the computer
screen.
The computer applies this clothing image on the virtual image of the consumer created and displays the picture on the screen. The image is also rotated in 360 degrees so that the consumer can get a perfect idea of the fitting. The computer highlights areas of good and bad fit, and guides the consumer to select the most appropriate apparel.
Mobile Point of Sale (POS):
Point of Sale (POS) is a location where customers pay and buy the goods. Generally during peak sales period, there would a long queue of customers waiting for their turn to pay the bill. Sales counters are of fixed size, and hence support limited number of customers forcing them to endure long lines.
Mobile POS stations are being set up with handheld
computers, printers, and scanners with credit card readers. Salesmen with these
mobile POS terminals can be positioned in small tables, accelerating the buying
process. Merchandise is scanned with a barcode scanner and a ticket is printed
with prices and a master barcode on it. When the customer reaches the checkout
counter, the ticket is scanned, and cash is collected, thus completing the
transaction without the checkout clerk needing the process each item
individually.
RFID in Apparel Retailing:
During the peak seasons of sales, manual process break down.
Staff members become besieged, and cannot be replenished. RFID enables the
retailers to confirm the items that need to be refilled, and makes sure that
the apparels are available on the store racks when customers want to buy them.
Retailers today are making optimum utilization of the
internet and leveraging its social benefits. Though their techno savoir-faire
is utilized in novel methods, shoppers will be motivated to buy only according
to their requirements. Hence it is also important for the retailers to keep abreast
of the customer psychology knowing their current choices and preferences to as
to retain their customers in the years to come.
References:
2. The 3D Body Scanner, http://www.bodyscan.human.cornell.edu
Comments