Storedisplays can make all the difference if you are a fashion retailer -particularly when it comes to catching the eye of your customers. As aretailer, you will know the impact that clothing displays can have on buyerbehaviour - when customers are presented with an attractive arrangement ofproducts, they are more likely to make a purchase or return to your store at alater date. There are a number of things that make a shop display great -ranging from the layout of the store itself to small details such as the usageand range of mannequins and clothes hangers.


Agood place to start is to create an ideal shop floor, where your goods can beshowcased to their best possible greatest potential. First, you will need todetermine what kind of retail space you want to create. Do you want shelvesstacked high with neatly folded clothing, or would you prefer your customers tobrowse through racks of garments hanging on hangers? Will you be selling onetype of garment, or several different clothing options - including accessoriesor shoes? These are all important questions to consider, as the answers willhelp you create the perfect showcase for your wares.


Yourshop floor vision can offer you plenty of direction when it comes to choosingthe major items you need for your display. A slat wall is perfect if you arelooking for a merchandise display that can easily be changed or rearranged,while clothing rails on wheels could be the ideal solution if you are in amulti-use space.


Dependingon how frequently you plan to change your entire layout, you may wish to optfor fixed shelves or a more mobile option that can be put together or takenapart quickly. Of course, it is important to keep all elements of your displaydesign matching. You will want to ensure that everything from your shelves andracks to your hangers are consistent in terms of colours and materials - auniform look projects an image of expertise and professionalism to yourpotential customers.


Onceyou have the big jobs out of the way, it is time to turn your attention tosmaller details. After all, creating the perfect shop floor is only the firststep in building a successful fashion retail display. These details include anyeffort to showcase your garments off at their best and brightest and mannequinsand clothes hangers are ever popular ways to meet this retail objective.


Clothes hangers arearguably one of the most important details in a shop, but they may not be thefirst thing that comes to mind when you think of fashion retail. However, theyare an essential consideration - you may be surprised at how much there is tothink about! For example, your customers may like to take their hangers homewith them whenever they make a purchase. Frequently replacing items such aswood hangers could be expensive - so in this situation, it may be wiser to optfor cheaper plastic or metal hangers that could easily be re-ordered as theyare needed. Likewise, if you are an high-end fashion retailer and frequentlycollect your hangers to be re-used again and again, you may want a moreluxurious-looking and durable option.


Hangers can also influence the way a garment is displayed - when it is hung correctly, a garment can look very appealing to a potential customer. You should always use hangers for the function they have been intended - heavy or bulky items on coat hangers, trousers and skirts on clip hangers and so on - to ensure your clothes are optimally displayed.


Mannequins are another influential way to display fashion items. Whether you are showcasing a dress or suit on a full-body mannequin or a hat on a specialty head mannequin, you may find these handy items are the perfect way to demonstrate what your store's clothes look like on an actual body shape. These are also the perfect solution if you are looking to inspire your customers - you can use mannequins to pair items and accessories, creating an entire outfit, encouraging customers to buy 'the look' you have created.


Whether you are starting from scratch or looking to improve your shop display through greater attention to detail, you are sure to get a great reaction from your customers when you take the time to not just get the big things right but also focus on the little things details.


Source: http://EzineArticles.com/


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