Luxury swimwear market: Gaining more than anticipated

Some garment pieces in a wardrobe are forever, and these important clothing items speak volumes about an individual's choice, comfort, and preferences. Swimwear is one such clothing category that adds character to the entire wardrobe. Regardless of the occasion, a swimsuit can always serve its purpose, infusing any event with fun and frolic. It could easily be said that swimwear is the single most important piece of clothing that has seen continuous evolution for the comfort of the wearer. Today, there is a wide range of swimwear available under luxury brands. The attention to detail, innovative ideas, and exclusive designs make these swimwear items truly exceptional and elite.

The global swimwear industry is now worth more than $13.25 billion, and it's estimated that on average, an American woman alone owns four swimsuits. The swimwear market in France, Italy, Spain, Germany, and the United Kingdom has also witnessed significant growth. High-end brands offer an impressive array of styles with features like hand embroidery, luxury beading, hardware embellishments, and much more. In fact, many designers believe that engineering a tiny swimsuit is more complex than designing a dress. The features and comfort provided by swimwear are of utmost importance. Luxury swimwear brands may be expensive, but they pay meticulous attention to the minor details that economical or inexpensive brands might overlook. Most luxury swimwear brands utilize cuts and prints to enhance the slimming effect and divert the onlooker's attention. The materials used in creating these pieces are of exceptional quality, ensuring a flattering fit for the wearer.

Luxury swimwear costumes often have multiple uses and can double as comfortable nightwear. They are designed with features like sides that don't cut into the skin and are water-resistant. The properties that luxury swimwear possesses contribute to its higher prices. A luxury swimwear piece can cost anywhere between $100 to $400 or even more in some cases.

It's important to note that a single swimwear piece can require up to five machines to manufacture, and the cost of the fabric is almost the same as that of clothing fabric. Unlike ordinary swimwear, luxury swimwear can easily withstand the challenges posed by salt, sand, and chlorine in water. Additionally, high-end swimwear is better fitted and can withstand the rigors of swimming, such as running into waves and jumping off diving boards. It tends to last longer than ordinary swimwear. The market for high-end swimwear is likely to grow over time, as there is growing awareness among the target market regarding the importance of looking good and feeling comfortable at the beach. Consumers no longer want to compromise on either fit or comfort, making luxury brands the preferred choice. This trend is supported by the prediction that the swimwear market will expand as economies continue to recover, and vacations become more frequent and popular. The global market for swimwear and beachwear is projected to exceed $17.6 billion by 2015, according to Global Industry Analysts (GIA). The high-end swimwear market is expected to receive a positive response from consumers in developed countries, especially the United States and the European Union, as revealed by new market research on the swimwear and beachwear market.