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The discovery group was founded in 1983 by Danny Avidan, a smart young lawyer with an eye for fashion.When he was only 26, Avidan spotted a gap in the Australian market he knew he could fill, and devised an elegant range of cocktail dresses for mature women called Discovery. The major Australian department stores snapped it up. In its first season, the new label hung in Myers / Grace Bros., and David Jones, an auspicious beginning which was good for Discovery's profile and great for the fledgling company's bottom line.
The prestigious industry body, Fashion Industries of Australia (F.I.A.), which presents annual industry awards, was quick to recognise The Discovery Group. Awards for PM fashion in 1985 and daywear in 1987 brought the house's labels wide recognition, as did the Altogether Australian Lifestyle Award won in 1986 in both Australia and America. Right from the start, Discovery's sales rose exponentially. Mirroring the growth curve - and powering it - the company steadily expa
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