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BC Brands merges US' Bandier & Carbon38 in luxury activewear move

15 Jan '24

1 min read

Pic: Bandier

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BC Brands, a new luxury activewear entity, has acquired two major US-based brands, Bandier and Carbon38, as part of a strategy to enhance the activewear market.
Now holding both brands, BC Brands is supported by a consortium of investors and led by the Bandier management team.
The company plans to expand in owned retail and wholesale channels.

In a significant development within the luxury activewear market, a new entity, BC Brands, has been formed following the acquisition of two US-based major players in the industry, Bandier and Carbon38. The acquisition under BC Brands is a key part of a broader strategy to enhance the activewear experience.

BC Brands, now the holding group for both Bandier and Carbon38, represents a unification of two influential brands in the sector. This new conglomerate is supported by a consortium of existing investors and is led by the Bandier management team, BC Brands said in a press release.

With an eye on growth, BC Brands has outlined ambitious plans for expansion. The company aims to extend its reach in both owned retail and wholesale channels, targeting both domestic and international markets.Top of Form

“This union of Bandier and Carbon38 under BC Brands marks the beginning of an exciting chapter in activewear. We are fuelled by a shared passion for excellence and a commitment to pushing the boundaries of what activewear can be. Our journey together is just starting, and we’re eager to unveil the incredible possibilities that lie ahead,” said Kate Nadolny, CEO Of BC Brands.

Fibre2Fashion News Desk (DP)

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