Columbia Sportswear's Sorel brand moves to Washington County

The new headquarters provides room for team and resource enhancement and enables Sorel to continue attracting industry-best talent, the company said in a press release.

“This is an exciting and indicative moment for our brand. We thrive on shared creative energy to drive design, marketing and distribution of amazing function-first fashion footwear. All for our unstoppable consumer! Everything emanates now from Sorel’s new headquarters home,” Mark Nenow, president of Sorel, said.

“This is really a story about dynamic growth. Sorel is laser-focused on bringing a relentless flow of compelling products and stories to consumers and is on its way to becoming a leading force in the footwear industry,” Craig Zanon, senior vice president, Emerging Brands, said.

“When we purchased the Sorel brand in 2000, it was a small Canadian company renowned for its men’s winter work and snowboard boots. Now, it is a rapidly growing female-first brand creating exciting and differentiated products from sandals to wedges to sneakers to boots. It’s an amazing story and a testament to the creativity and drive of Sorel’s employees,” Tim Boyle, chair, CEO and president of CSC, said.

Fibre2Fashion News Desk (GK)