US' Reebok ties up with South2 West8 to revamp Zig Kinetica 2.5 Edge

The South2 West8 x Reebok Zig Kinetica 2.5 Edge features a textile camouflage upper embellished with lush suede, leather overlays, and a spiky rubber toe cap complemented by a black heel loop and matching black laces. At the bottom, a speckled black and grey midsole encapsulates Floatride Fuel cushioning above an anti-slip 30 per cent pre-consumer recycled Vibram Ecostep lugged outsole, according to a joint press release by the two companies..

“The goal of this collaboration is to incorporate South2 West8 aesthetics and a simple sense of beauty into iconic sneakers developed by Reebok,” commented South2 West8’s brand director. “Like our first collaboration, we were inspired by outdoor settings colliding with urban environments and the idea of linking the two in harmony.”

“I hope that through this collaboration we can create products that express greater freedom in the areas in which we both excel,” concluded South2 West8’s brand director.

Founded in 2003 by Kaname Nagaoka, South2 West8 develops fashionable clothing and gear for use in Tenkara fly fishing, often drawing on military-style aesthetics and materials. For its reimagining of Reebok’s Zig Kinetica 2.5 Edge, the Sapporo-based brand has applied this unique design language to the utilitarian sport-style silhouette.

The South2 West8 x Reebok Zig Kinetica 2.5 Edge (HP2991) is available now at South2 West8 in Japan and will see a wider global release on December 30.

Fibre2Fashion News Desk (NB)