US' The LYCRA Company launches new LYCRA Adaptiv fibre offerings

Designed to meet the market’s need for durable apparel offering more inclusive sizing, enhanced comfort, and greater functionality, The LYCRA Company has expanded its LYCRA Adaptiv fibre portfolio to include two new fibres that combine the benefits of the original fibre with the added features of two powerhouse branded technologies to deliver an elevated wearing experience, The LYCRA Company said in a press release.

LYCRA Adaptiv Black fibre is for long-lasting activewear and athleisure apparel that helps reduce fibre damage caused by UV rays, sunscreen, and anti-chafing creams that can negatively impact a garment’s fit, functionality, and lifespan. This technology also provides durable, spun-in true black colour that resists fading and minimises fibre grin-through and glitter. Garment makers and brands can create size-inclusive garments that deliver a second-skin fit and enhanced comfort with this versatile fibre.

LYCRA Adaptiv Xtra Life fibre is the solution for durable swimwear and activewear that lasts up to 10 times longer than garments made with unprotected elastane, while also providing shaping, dynamic comfort, and a wider fit window to accommodate different body shapes. It also enables easy donning and doffing.

“Our insights show that consumers are increasingly choosing quality over quantity when it comes to their wardrobe,” said Steve Stewart, The LYCRA Company’s chief brand and innovation officer. “Consumers are investing in fewer high-quality garments they can wear longer. LYCRA Adaptiv Black fibre and LYCRA Adaptiv Xtra Life fibre add durability benefits to our most popular fibre—a winning combination for consumers and our customers who want to meet their needs.”

The LYCRA Company is also launching ‘Waste for Good’, a new sustainability brand campaign in Europe in the fourth quarter (Q4) of 2023.  The messaging promotes the advancement of circularity in the apparel and textile industry with Coolmax EcoMade and Thermolite EcoMade technologies made from recycled inputs.

Fibre2Fashion News Desk (NB)