Cotton Egypt Association unveils new 'Be Human' brand

11 Jan '18

2 min read

Courtesy: Cotton Egypt Association

Cotton Egypt Association has unveiled new 'Be Human' brand identity and digital platform to re-enforce Egyptian Cotton as the finest cotton in the world. Developed with brand specialist Salesworxs, the new platform places consumers at the centre of the Egyptian Cotton experience, with an emphasis on how the luxury hand-picked fabric feels against the skin.

The rebrand is designed to increase consumer demand and retailer confidence and will support the Cotton Egypt Association's drive to rid the supply chain of falsely labeled Egyptian Cotton goods.

"We believe that everybody should experience the luxuriously soft touch of Egyptian Cotton. We want people of all ages, worldwide, to seek out its strength, softness and durability. It’s all about the personal human touch. Our sales & marketing partner Salesworxs created a powerful brand identity which reflects the brand’s heritage whilst educating our audience as to our core values," Khaled Schuman, executive director of CEA, said.

"It’s a privilege working with Cotton Egypt Association on a global project to reinforce Egyptian Cotton as the finest cotton in the world, and to bring the brand up to date with a relevant story," Salesworxs managing director, Richard Newman said.

"We know that a brand is a story that is always being told, it’s what people say about you when you’re not around. Egyptian Cotton is without question the world’s finest cotton, our job is to ensure our global audience recognise this when making purchasing decisions on relevant products such as home textiles and clothing," concluded Newman. (RR)

Fibre2Fashion News Desk – India

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