America's Twitter launches new shopping feature Product Drops

With Product Drops, when a merchant tweets about an upcoming launch, users can see a “Remind me” button at the bottom of the tweet. With one tap, users can request to be reminded of the Drop. On launch day, users get an in-app notification in their notifications tab 15 minutes before and at the time of the drop too. When users click on the notification, they can see a “shop on website” button to purchase the item on the merchant’s website.

When users click on the merchant’s tweet, they can open the product details page – a full-screen space where one can see all the information needed to make informed purchase decisions. This includes the price, pictures, a description of the product, and a clickable hashtag that will show users what other shoppers on Twitter are saying about the product.

For now, only shoppers in the US who use Twitter in English on iOS devices will be able to see and engage with Product Drops. The social media company is testing Product Drops with select managed partners. Some of the brands with upcoming drops include Dior, Fossil x Jeffstaple, Homedepot, Lego, and Unionlosangeles.

Fibre2Fashion News Desk (HO)