Brits embrace denim for all occasions: Survey

The findings indicate that traditional attire such as suits and heels are increasingly being sidelined, with 28 per cent of respondents admitting they haven't worn a suit in the past five years, and 27 per cent only opting for heels a few times annually. This blend of casual and formal wear sees jeans and trainers becoming the go-to choice for formal events for over two-thirds (71 per cent) of those surveyed, particularly among the younger demographic. A notable 35 per cent of under 30s claim to wear denim 'all the time' to events, contrasting sharply with just 14 per cent of those over 60, as per the survey.

The workplace presents a divided stance on denim, with nearly half (45 per cent) of all participants wearing it to work. However, attitudes vary by age group, with 39 per cent of those aged 30-44 and 33 per cent of 18-29-year-olds embracing denim in professional settings. The acceptance of denim at work also comes with its nuances; nearly a third (30 per cent) believe only certain types of denim are suitable for the office, including a small fraction who find ripped jeans acceptable (8 per cent) and those who have worn denim to job interviews (13 per cent).

The survey also ranked the top occasions where Brits have donned denim, with parties (80 per cent), clubbing (54 per cent), and office settings (45 per cent) leading the list. Surprisingly, more unconventional choices included wearing denim at the races (18 per cent), during sports (15 per cent), to job interviews (13 per cent), weddings (10 per cent), and even funerals (9 per cent).

Fibre2Fashion News Desk (DP)