Canada's Tokens announces the return of Metaverse Fashion Week

Tokens.com subsidiary, Metaverse Group, will once again host the luxury portion of the show in its Luxury Fashion District, where several brands will debut new digital collections inside the Fashion Arena on the catwalk. Returning will be internationally recognisable fashion houses and brands that will be announced in January 2022. The event will be free to attend and easily accessible on desktop devices without the need for special hardware or headsets, the company said in a press release.

MVFW 2023 will showcase the latest advancements in metaversal interoperability and digital fashion design. In addition, developed in collaboration with the Metaverse Group, the event will include the first time physical and virtual participation of Miami Fashion Week, who will participate with a special activation. Metaverse Group expects to build and design the majority of buildings and events held on its digital land.

The inaugural Metaverse Fashion Week 2022 earlier this year, hosted over 108,000 people who were exploring the burgeoning world of wearables and digital fashion. Iconic luxury brands such as Dolce & Gabbana, Tommy Hilfiger, Selfridges, Guo Pei, Paco Rabane, and dozens of others graced the metaverse with their historic flair and technological visions of what digital fashion looks like, and what it means. Both legacy fashion houses and new digital fashion brands combined minted over 165K free wearables during this event.

"The metaverse represents an obvious use case for digital fashion. As the metaverse develops, users are valuing digital merchandise at the same or higher value than physical goods. We are pleased to see the return of Metaverse Fashion Week and the ongoing successful growth of Metaverse Group,” Andrew Kiguel, CEO of Tokens.com and executive chairman of Metaverse Group, said.

Fibre2Fashion News Desk (GK)