News Flash

Germany's Puma launches 2024 suede classic collection

24 Feb '24

1 min read

Pic: Puma

Insights

PUMA Suede Classic commemorates its timeless design and cultural impact, embodying diversity and style across generations.
With nostalgic colorways available for all ages, this iconic silhouette continues to redefine fashion and identity.
Launching on February 24, it symbolizes the evolving narrative of the Suede, reflecting the unique personalities.

Named for its signature upper material, and its many classic colorways, the Suede’s timeless shape and iconic Formstrip have remained constant and unchanging for half a century, at the same time, the meaning of the Suede has been reinvented countless times through the lens of different styles, cultures, and communities.

The 2024 Suede represents the diverse personalities behind this iconic silhouette, which is worn by a unique cast of faces in the latest campaign. This year, the PUMA Suede Classic returns in sizing for the whole family, in multiple nostalgic colorways.

The PUMA Suede has truly seen it all, and since 1968, the silhouette has been on a remarkable journey. Adopted into hip-hop and skateboarding, before being embraced by modern tastemakers who have made it their own, the Suede has lived a different life over each decade and each generation. The last 50 years have made it clear: no two Suedes are worn the same.

The PUMA Suede Classic is available starting February 24, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers.