Germany's Puma launches 3rd chapter of partnership with Noah

Inspired by classic sports silhouettes and winter essentials, the premium apparel collection is locked down by earthy and neutral tones. The range features a Jacquard Polo with Super Puma and embroidered logos, an insulated quilted jacket made from water-repellent nylon canvas, and made-in-Portugal twill pants, all elevated with thoughtful detailing throughout. Accessories include a jacquard scarf with Super Puma motif, a merino wool ski beanie, and a corduroy 5-panel, the company said in a press release.

The collection’s showpiece is a two-piece suit made by Noah exclusively for Puma. Made in Italy by Fox Brothers, the suit is a 90 per cent wool and 10 per cent cashmere blend, featuring a custom Super Puma jacquard lining in 100 per cent viscose, genuine horn buttons, and a custom Puma lapel pin. Noah’s Brendon Babenzien created the suit as a play on Puma’s iconic T7 tracksuit.

"When you find those relationships where people are open-minded and are interested in trying new things, it resonates with what you believed it would be. When you have a partner like Puma who says yes, you’re thrilled,” said Noah co-founder, Brendon Babenzien.

For footwear, Noah and Puma bring back the suede classic Velcro in two colourways. The collaborative sneakers arrive in camel and navy options, both featuring two Velcro closures adorned with gold Puma lettering, a perforated Puma formstrip, and Noah’s cross logo stamped on the heel.

Fibre2Fashion News Desk (RR)