Hermès unveils bespoke boutique in Princeton

The boutique is housed in a charming corner brick building in the heart of Palmer Square with a line of bow windows providing abundant natural light. The main entrance unveils a residential atmosphere enlivened by women’s and men’s silk universe as well as perfume and beauty, which sit beside the fashion jewellery collections. From here, a series of small salons highlights each métier flowing from one into the next. Stairs lead up to the equestrian display, which carries through to the home universe and finally to the jewellery and watches area in an intimate, all-wooden salon. Passageways, lacquered in a deep green, transect the store like the chapters of a story and guide the visitors from one side of the store to the other, passing through either the leather goods area or the men and women ready-to-wear, which are framed with textured softwood walls reminiscent of bound paper pages. Fitting rooms and a private salon, emphasize an intimate feeling.

Envisioned by the Parisian architecture agency RDAI, the store design draws on the local academic culture. A palette of deep blue-greens and autumnal reds complements the warmth of the wood, which is abundantly employed in the shelving and herringbone floors. Carpets woven in a graphic, striped composition of color, like a stack of books, delineate the métiers. Furniture, including sofas and chairs, along with the emblematic Faubourg mosaic and Grecques lighting enhance the warm ambience.

The artwork selection, which features touches of humor and equestrian themes, completes the decor. Contemporary works, such as American artist Evan Hecox’s colorful graphic, a tribute to 24,rue du Faubourg-Saint-Honoré, sit alongside timeless masterpieces, such as a paddock oil painting by the French painter Maurice Taquoy from the Émile Hermès collection. To celebrate this opening, American artist Ruby Wescoat reinterprets Princeton’s scholastic legacy through a special window installation. Crows, displaying a keen intellect akin to scientists, humorously evoked by their naturally dark feathers reminiscent of formal academic attire, are engaged in scientific experiments to unveil cosmic secrets.

In this lively and scholarly town, Hermès invites visitors to discover the modernity of its collections in a unique environment that combines contemporary with exceptional know-how.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (HU)