Rahul Mishra to debut Afew label at LFW in India

As a house of firsts, Lakme has, via Lakme Fashion Week for more than two decades, created a unique, vibrant meeting place for Fashion x Beauty. Today, the platform stands tall as a nod to the finest design talent who are taking India to the world with their distinct voices. As a 23-year-old showcasing for the very first time as part of the GenNext programme at Lakme Fashion Week in 2006, Rahul Mishra will return to Mumbai and the platform with Afew’s debut presentation in the country.

The show will present a vision that is rooted in sculpture and definition, both in beauty and fashion, with Afew’s Fall-Winter ’24 collection having the designer look at his constant muse i.e. nature as the ultimate sculptor and artist. Appreciating the otherwise simple natural forms for their structural personality through a sculptor’s lens, the silhouettes are envisioned in bright solid hues and graphic textures and play with geometric representations that bring to the fore the relation of stone and sculpture, the company said in a press release.

The inspiration reveals itself in rigid but organic installations of natural forms that consist of vegetal and animal motifs. As a strong reference to his eight-year-old daughter’s influence on his creative endeavours, the visuals are partially influenced by the children’s story, ‘The Fox and the Star’ whose characters appear in the collection amongst other imagined structures.

“This season, the House of Lakme is thrilled to present a powerful showcase that will witness the debut of Afew Rahul Mishra in India. Rahul is known to draw his inspiration from nature, which is the best sculptor - from the grandeur of mountains to the symmetry of snowflakes, the majestic waves of sand dunes, to the arresting features of the human face - nature's artistry is unparalleled. The Lakme MultiSlayer Sticks, offer you the Ultimate Face Definition. Snatch, Lift or Sculpt, with easy swipes, here’s a simple solution to enhance what nature gave you. The show promises to be a high-octane trendsetting sculptural rendition for audiences, both on and off the runway. Forecasting a high- performance approach to beauty, Lakme’s MultiSlayer Sticks will set the stage for a never seen before style and beauty statement that will bring a fitting conclusion to Lakme Fashion Week x FDCI,” Sunanda Khaitan, vice president, Lakme, said.

“Presenting at Lakme Fashion Week x FDCI always feels like a homecoming and this time around it’s an honour to showcase our global Easy to wear luxury brand ‘Afew Rahul Mishra’ for the first time in India. I’m looking forward to presenting my Fall-Winter ’24 collection that draws its inspiration from the House of Lakme’s MultiSlayer Sticks that will for the wearer define a new approach to beauty, one that is personalised and sculpted to one’s face shape. At Afew Rahul Mishra we have always celebrated our Indian heritage, married to our international take on fashion and collaborating with Lakme, is always special and even more so as we come together at the House of Lakme Grand Finale marking a new era in fashion and beauty, one that is inspired by nature as the ultimate sculptor,” Mishra said.

Fibre2Fashion News Desk (RR)