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Sweden's H&M collaborates with Rokh for fashion forward collection

20 Mar '24

2 min read

Pic: H&M

Insights

H&M partners with Rokh, known for experimental designs by Korean designer Rok Hwang.
The collection, launching April 18, features adaptable pieces like trench coats, detachable-hem dresses, corset-style garments, and office-inspired accessories.
Ann-Sofie Johansson praises Rokh's impact on fashion, while Rok Hwang looks forward to sharing the vision with audience.

In the latest episode of its much-loved designer collaboration series, H&M is delighted to announce a link-up with emerging brand Rokh. Admired for its experimental spins on wardrobe staples under the exacting eye of Korean designer Rok Hwang, Rokh is sought after for its cleverly customizable designs infused with off-beat elegance. Spanning womenswear, menswear and accessories, the collection will launch in selected stores and online at hm.com on 18 April.

The Rokh H&M collection heroes Rokh’s adaptable signatures, from double-layer trench coats to detachable-hem dresses, alongside flattering corset-style pieces and playful office-inspired bags and statement jewellery.

“Rokh is at the forefront of a new wave of Korean designers whose conceptual-yet-wearable clothes are captivating fashion right now. We’re proud to present a curated edit of designer Rok Hwang’s adaptable wardrobe classics, and we can’t wait to see how our customers wear them,” says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M.

Rokh designs have a classic appearance with a radical construction for a timeless approach to design. I’m very excited to share our vision with more customers around the world thanks to this milestone collection with H&M,” says Rok Hwang, creative director at Rokh.