Swedish childrenswear brand Newbie expands into 10 new markets

“In line with our expansion plan and to meet the high demand for our amazing Newbie brand, we have chosen to launch Newbie in another ten countries. Our online retailing launched in late April is a first step in a larger-scale launch,” said Claes Meldgaard, vice-president sales Kappahl.

“So far, we’ve had a very good response and a great reception in the new markets, and many requests to launch Newbie in more countries. With ecommerce, we can grow our business and online presence, and we see incredible potential in both existing and future markets,” explained Meldgaard.

Newbie represents a nostalgic, timeless style with a clear sustainability focus. The colour palette is soft, the prints hand-drawn, and the clothes are designed to be passed on from child to child. Every one of the collections is made of more sustainable materials, where all the cotton is organic and for the most part GOTS-certified. Newbie offers a full-range wardrobe for children aged 0-8 years, along with Newbie Woman and Newbie Room with beautiful interior design details for children’s nurseries and playrooms, Newbie said in a press release.

“Our customers show amazing dedication. And in our #newbielovers community, the brand has a huge following, outside of our existing markets, too. We have succeeded in creating a vital interaction with our followers in a two-way love story that is only growing stronger all the time. This makes us even more proud and pleased to be able to offer our beautiful brand to even more fans,” said Anne-Charlotte Lindquist, brand and assortment manager at Newbie.

“The next step is to analyse this launch and further develop Newbie to be able to offer the brand to even more countries in the near future,” Meldgaard added.

Fibre2Fashion News Desk (RR)