US' Calvin Klein appoints Veronica Leoni as creative director

Veronica Leoni — a 2023 LVMH Prize finalist and founder of QUIRA — will bring to Calvin Klein her experience working at some of the world’s most celebrated fashion brands including Jil Sander, Céline, Moncler and The Row. As Creative Director of Collection, she will merge her deep industry expertise with the modern aesthetic of Calvin Klein to design the ultimate representation of the brand, while partnering with Calvin Klein Global Brand President Eva Serrano to bring inspiration from Collection to the mainline portfolio and the red carpet. Leoni will report directly into Serrano.

Rooted in timeless and innovative designs, the Collection will include men’s and women’s apparel, underwear and accessories, and debut with Fall 2025.

“We are proud to name Veronica as Creative Director of Collection, the pinnacle expression of the Calvin Klein brand,” said Serrano. “It was clear from our first conversations that Veronica’s life’s work had been preparing her for this moment and the opportunity to define a new era for Calvin Klein. I am confident that her purposeful approach to design and work ethic, combined with our shared values, will further enrich our iconic brand and result in a collection that resonates with our consumers around the world.”

On the announcement, Leoni said, “I’m thrilled and honored to have the opportunity to write a new chapter of the Calvin Klein story. For decades, Calvin Klein interpreted the idea of bold self-expression, and I am willing to empower it with a strong accent on style and creativity. I’m deeply thankful to Eva Serrano for her vision and trust. My career has been marked by inspiring encounters with some of the most visionary women in fashion and she is one of them. I also want to thank PVH CEO Stefan Larsson for the amazing opportunity to celebrate one of the most influential brands of American fashion.”

Leoni’s appointment marks one of the most important in a series of strategic steps that Calvin Klein has taken under Serrano’s leadership to uphold the legacy of the Calvin Klein brand and inspire the next generation of consumers.

“Eva and her team are already driving some of the highest consumer engagement in Calvin Klein’s history. Veronica’s work will add the next-level aspirational halo for the brand and reinforce the strong foundation already in place towards building Calvin Klein into one of the most desirable lifestyle brands in the world,” said Larsson.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)