US fashion brand Alo Yoga partners with Roblox to enter metaverse

17 Feb '22

1 min read

Pic: Alo Yoga/Roblox

American fashion and lifestyle brand Alo Yoga along with global platform Roblox has announced the opening of the virtual 'Alo Sanctuary,' an immersive wellness space for yoga and meditation. This is also Alo's foray into digital fashion with a five-piece collection which will be shoppable at The Alo Store located in the Alo Sanctuary experience on Roblox.

At the digital store, users can redeem items including the iconic Goddess legging paired with the Throwback sock, the District trucker hat, the collegiate-style G.O.A.T. jacket, and two Alo logo pieces, the Ambient tank and the Renown sweatshirt, the company said in a media release.

The Alo Sanctuary experience takes place on an island, with a landscape that encompasses three earthly elements of the brand name Alo, an acronym for 'Air Land Ocean,' all set to a meditative and soothing sound bath-style audio track.

Alo took this experience a step beyond as the official wellness partner of the recently concluded New York Fashion Week: The Shows, and brought part of its metaverse world to real life at its Wellness Sanctuary at Spring Studios in New York City.

Fibre2Fashion News Desk (KD)

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