US' PVH Corp names Lea Rytz Goldman as Tommy Hilfiger president

The senior leadership appointment is another step in the company’s execution of the PVH+ Plan to build Calvin Klein and Tommy Hilfiger into the most desirable lifestyle brands in the world and make PVH one of the highest performing brand groups in the sector, PVH Corp said in a press release.

Goldman is currently the managing director of Collection of Style (COS), where she most recently led the revitalisation and strong global growth of the COS brand, operating in more than 40 markets around the world. Prior to COS, she led the repositioning and brand growth of Arket as part of her 10-year tenure of successful brand leadership with the H&M Group. Beyond this experience, Goldman has more than 20 years of brand leadership experience from other European brand groups where she drove increased brand desirability and sustainable, profitable growth through multiple key leadership roles.

“Lea is a unique brand and business builder with an outstanding track record of growing brands and driving sustained, brand-accretive growth globally. Tommy Hilfiger is one of the most iconic and beloved brands in the world and under Lea’s leadership, vision, and drive, we will be well positioned to supercharge the global growth of the Tommy Hilfiger brand, which is a key part of the PVH+ Plan, our multi-year growth plan,” said Larsson.

“My dream has always been the same, to build the Tommy Hilfiger brand into the most desirable American lifestyle brand in the world in a way that stays conscious of our roots with a clear and enthusiastic view to the future. Lea’s leadership embodies this, combining a strong brand vision with disciplined execution to unleash brand power and drive sustained business success. This is something Lea has demonstrated time and time again in her career, and I am amazed at how she has stayed true to the core DNA of her brands, while always evolving for the future,” said Hilfiger.

“Tommy Hilfiger is on a path of exciting growth, and I am eager to work with the Tommy Hilfiger and PVH teams to unlock the full potential of the brand. Tommy Hilfiger's rich history and core values deeply resonate with me, and I look forward to building upon its unique heritage as we evolve the brand for its next growth chapter,” said Goldman.

With the appointment of Goldman, Martijn Hagman will continue to lead as chief executive officer of PVH Europe as the company continues to focus on driving long-term, profitable growth in the region. Hagman will also continue in his current capacity leading the Tommy Hilfiger global business until Goldman joins next year.

Fibre2Fashion News Desk (NB)