US' Ralph Lauren launches 1st C2C Certified gold cashmere sweater

Woven from fine cashmere fibres, dyed in rich hues, and featuring a transformed signature label cut from organic cotton, the C2C Certified gold cashmere sweater was analysed through a multi-step certification process with the Cradle to Cradle Products Innovation Institute, a non-profit that has set the global standard for products that are safe, circular, and made responsibly. The C2C Certified gold crewneck sweater is set to replace the original piece, and the certification will be expanded to include additional cashmere styles, according to a press release by Ralph Lauren.

“The kind of luxury we stand for at Ralph Lauren has always been about timelessness, authenticity, and a life well-lived,” said Katie Loanilli, chief global impact and communications officer. “Today more than ever, we believe true luxury encompasses not only a product’s beauty and quality, but how it was made and how it will endure. That’s why we’ve created the industry’s first-ever Cradle to Cradle Certified luxury cashmere product, with plans to deliver four more verified icons by 2025.”

Developed as part of the Cradle to Cradle certification process, Ralph Lauren also launched its Cashmere Recycling Programme for 100 per cent cashmere in partnership with Re-Verso, a leading textile production company that bridges science and technology to create a circular economy manufacturing system for high-quality wool and cashmere. The programme, initially available in North America and Europe, allows consumers to ship their 100 per cent cashmere items — from any brand — to Re-Verso in Prato, Italy to be recycled.

The C2C Certified gold cashmere sweater will be highlighted in a multi-media consumer marketing campaign featuring models Andreea Diaconu and Simon Nessman, a real-life couple who have a personal commitment to preserving and protecting the environment.

The Ralph Lauren Live On promise further builds on the company’s existing circularity strategy by enabling its past and future products to live on responsibly by 2030.

Fibre2Fashion News Desk (NB)