Birla Cellulose and Thai Acrylic Fibre Co. Ltd., fibre businesses of the $42 billion Aditya Birla Group are focusing on freshness and comfort at Yarn Expo and Intertextile Shanghai Apparel Fabrics being held in Shanghai.
“Both the companies will be showcasing their fabric innovations for S/S '17 developed with their range of functional fibres at hall 5.1, stand C78,” a Thai Acrylic press release revealed.
Birla Cellulose, one of the world's largest viscose staple fibre producer and Thai Acrylic Fibre, the fifth largest manufacturer of acrylic fibre and tow have a strong focus and presence in the Chinese market.
“The companies plan to strengthen their position in the market by introducing their latest collection having functional properties catering to the market requirement,” the press release said.
Sachin Malik, general manager, Birla Cellulose said, “The China market has been developing at an amazing pace with new innovations in yarns, fabrics and textiles every season.”
“As a leading manufacturer of viscose fibres, it is our responsibility to provide a firm support to these innovation and developments with our offerings,” Malik added.
“For the next season we have primarily focused on ultimate comfort and fresh feeling in fabrics and apparels using an innovative blend of Birla Micro Modal, Pilbloc Micro and Amicor,” he informed.
“Wellness and comfort are keywords for today's consumers and our new range will deliver an ultimate experience of well-being to the consumers,” Malik observed.
“Birla Micro Modal fibre blended with Pilbloc Micro and Amicor provides the finest luxury to fabrics with extreme comfort, imparting a clean, new look to fabrics wash after wash,” the research team at Birla Cellulose said.
“The superior wicking property of acrylic-based Pilbloc micro-fibres helps in quick drying of the fabrics, while presence of Amicor in the blend, keeps garments fresh and odour free all day long,” they added.
Chief marketing officer at Thai Acrylic Fibre, Biswajit Chaudhuri too said, “Dyeing of textile fibres, yarns and fabrics is extremely water intensive and consumes a huge amount of invaluable power and energy.”
“As a solution to these key issues, Birla Spunshades (Dyed Viscose) and Radianza (Gel Dyed Acrylic) are ready-to-use dyed fibres, which help to save enormous amount of water, power and energy,” he also added.
“These are answers to stringent environment norms for the dyeing industry, as dyed yarns and fabrics made with Radianza and Birla Spunshades, create a sustainable world for a better life of future generations,” Chaudhuri noted. (AR)
Click here to know more about Amicor.
Fibre2Fashion News Desk – India
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