China to quickly facilitate firms' participation in exhibitions abroad

The council has approved participation in 15 overseas economic and trade exhibitions since November to boost exports, she said. The projects focused on themes like textiles, auto parts and consumer goods.

Judging from the six trade shows that have been organised so far, participating companies have gained handsomely in terms of intended transaction volume and new customers, she was quoted as saying by a state-controlled media outlet.

Fifty eight companies, led by Beijing-based China International Exhibition Center Group Corp, participated in ISPO Munich 2022, one of the world's largest multi-segment trade fairs of sports business, in late November. In addition to setting up 120 booths during the event, they finalised €18 million worth of deals during the show and reached €35 million worth of transaction volume.

With China further optimising pandemic control measures and underlining an overall improvement in economic operations, domestic companies from provinces like Shandong, Jiangsu, Zhejiang, Guangdong, Fujian and Sichuan have all been rushing to charter planes to make their presence felt in business events like the Asia Fashion Fair 2022 Tokyo.

The administration of Jiaxing city in Zhejiang province confirmed that more than 80 groups of exhibitors from there will participate in various overseas trade exhibitions by the end of 2023.

With several Chinese exporters have slowing their search for new clients since last year, their overall export performance has declined. Hence, overseas trips are being organised as a way to help them.

Fibre2Fashion News Desk (DS)