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Cotton Australia brings farmers' voices to Melbourne Fashion Festival

20 Mar '23
2 min read
PayPal Melbourne Fashion Festival CEO Caroline Ralphsmith, Kmart Group MD Ian Bailey, PayPal Australia GM Andrew Toon, Cotton Australia
PayPal Melbourne Fashion Festival CEO Caroline Ralphsmith, Kmart Group MD Ian Bailey, PayPal Australia GM Andrew Toon, Cotton Australia's Brooke Summers & Bodd's CEO Rob Fisher. Pic: Cotton Australia

Cotton Australia’s Brooke Summers last week joined a panel of fashion and textile innovators at the Melbourne Fashion Festival Business Lunch to bring the perspectives of on-farm innovation to nearly 300 fashion brands and designers. The panel was moderated by CEO of the PayPal Melbourne Fashion Festival Caroline (Ralph) Ralphsmith with the theme ‘Innovating to Secure the Future of Australian Fashion’.

Summers joined K-Mart Australia managing director Ian Bailey, PayPal general manager Andrew Toon, and the CEO of digital body scanning company Bodd Rob Fisher to discuss a wide range of topics around design and product development, sustainability, responsible fashion sourcing, digital fit technology, and e-commerce, Cotton Australia said in a press release.

Cotton to Market lead Brooke Summers said: “After many years arguing that sustainable fashion must begin with sustainable farming, it was such an honour to be included in this panel. Our farmers have a great story to tell, and it is always a privilege to represent their voice to our customers at forums like this.

“There was a lot of interest in our on-farm innovations such as drones and robots, our work in circularity and data collection, and the research and development that sits behind the story.”

Bailey, managing director of Kmart Group (also a brand partner of Cotton Australia), began the lunch with a keynote titled ‘Charting the Course of Retail Innovation’.

The PayPal Melbourne Fashion Festival 2023 was a vibrant celebration of fashion, art, creativity, and ideas over nine days and 109 events.

Fibre2Fashion News Desk (NB)

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