COTTON USA celebrating US cotton's value, impact on World Cotton Day

COTTON USA growers are committed to raising the bar for responsible farming methods and improving the environment for future generations. These committed US cotton farmers provide unmatched quality and transparency, while leveraging innovative farming techniques that positively impact the environment and the global supply chain. With new technologies, precision agriculture, and rigorous fair labour practices, US cotton has led the way to a greener, kinder world for years, COTTON USA said in a press release.

To further showcase its commitment to the global cotton industry, COTTON USA offers a leading technical consultancy designed to take mills and manufacturers to the next level of success through COTTON USA solutions. The consultancy offers five business-building programmes designed by experts and informed by work with more than 1,500 mills in 50 countries. Programmes are complimentary for US Cotton Trust Protocol members or COTTON USA licensees.

“From its qualities as a natural fibre, to the benefits of its production, US cotton plays an important role in the global supply chain,” stated Bruce Atherley, executive director of Cotton Council International. “Our ability to pair the highest quality cotton with expertise on best-in-class production techniques has built a deep trust with our mill and manufacturer partners that ultimately benefit the industry. Alongside the cotton community, we celebrate cotton’s influence and our global cooperation within the ecosystem.”

Fibre2Fashion News Desk (RR)