Fashion industry should not be among most polluting: CLASS

On the occasion of International Water Day on March 22, CLASS, with support from the Council of Fashion Designers of America (CFDA), has invited fashion industry leaders, designers and members of the press to celebrate an evening of smart innovation. The experience will examine the four key areas that are vital to CLASS’s business philosophy: heritage-smart innovation-circular economy-design responsibility.

“In advocating significant reductions in water and energy usage and CO2 emissions, CLASS’s message has always been one of consistency. But now, with today's customers becoming increasingly mindful in terms of the environment, the timing has never been better in bringing awareness to the ways that responsible sustainability can be incorporated, in an authentic way, into a fashion or lifestyle brand, thereby increasing the bottom line without compromising design integrity,” Giusy Bettoni, who founded CLASS in 2007, told Fibe2Fashion.

Predicting about the textiles and fashion industry in 2025, Bettoni says, “First of all, I hope the fashion industry will not be the second-most polluting industry. In 10 years’ time, everything will have the responsible factor integrated, and we will be in an era of the circular economy. So, we will be in an industry that will not debate only about ingredients and better production, but in a technological shape where production will not be what it used to be. New technology such as ‘formation-based’ will be more advanced and CLASS will look at the next steps of innovation. (RKS)

Click here to read the complete interview

Fibre2Fashion News Desk – India