LYCRA lastingFIT 2.0 tech to make European debut at Kingpins Amsterdam

The LYCRA Company will also present new constructions at Kingpins in collaboration with leading denim mills. The invitation-only trade show will take place on April 12-13 at SugarCity in Halfweg, Netherlands.

The LYCRA Company launched LYCRA lastingFIT 2.0 technology, the latest innovation in its LYCRA XTRA LIFE brand portfolio of durable fibres, at Kingpins New York in January. Offered in recycled fibres including LYCRA EcoMade and LYCRA T400 EcoMade fibres, this technology delivers a wide range of stretch levels to create well-fitting jeans with long-lasting stretch and recovery, a cotton-like hand feel, and an authentic denim look, the company said in a media release.

“Increasingly, consumers concerned with reducing their environmental footprint are investing in higher quality garments designed to last longer because they are made with durable fibres,” said Ebru Ozaydin, The LYCRA Company’s strategic marketing director, denim, wovens, and ready-to-wear. “We are excited to showcase LYCRA lastingFIT 2.0 technology at Kingpins because this technology provides long-lasting fit solutions with an authentic denim look and feel.”

The LYCRA Company is also promoting LYCRA ADAPTIV fibre at Kingpins to meet another essential consumer need. This patent-pending polymer delivers a liberating wearing experience whether the wearer is at rest or in motion. This revolutionary fibre creates jeans and woven bottoms with a wider fit window to suit different genders and body shapes. Its soft and easy stretch properties enable inclusive sizing while adapting to meet the wearer’s functional needs. Apparel made with this fibre can satisfy the online shopper’s need for better-fitting clothes, while also reducing the high cost of returns for brands and retailers.

Fibre2Fashion News Desk (KD)