US' Hologenix records retail sales worth $1 bn on 20th anniversary

Celliant, a proprietary blend of IR-generating bioceramics that are ethically sourced, is a unique combination of nature and performance. Celliant captures and converts body heat into infrared energy for increased local circulation and cellular oxygenation, resulting in stronger performance, faster recovery, and better sleep. It is a key ingredient in textiles, spanning both performance and fashion apparel, sleep and lounge wear, bedding, upholstery, uniforms, and medical supplies, Hologenix said in a press release.

The first partnership Hologenix secured was with the Ireland-based fibre company Wellman International Limited, a fully owned subsidiary of Indorama Ventures and a pioneer in recycling technologies. Hologenix still works with them today, a tribute to the company’s ability to form long-term partnerships with like-minded organisations, and their joint project of pure white Celliant rPET fibre was shortlisted for a prestigious Drapers Sustainable Fashion Award earlier in the year. This is one of ten awards Hologenix and/or Celliant have won.

On the brand side, many of the first brands to incorporate Celliant were in the sportwear industry, including Adidas, Reebok, Saucony, Eastern Mountain Sports, Sierra Designs sleeping bags, and Superfeet insoles.

“These brand partnerships were key in bringing the technology to market, validating it and convincing consumers to try out Celliant-infused products and learn about the benefits,” said co-founder and CEO Seth Casden. “The growth since the beginning has been exponential and in October of 2022 alone, we launched three new partnerships.”

“We are particularly excited about a new partnership with Medline, a leading medical product distributor and manufacturer, on a new line of Curad brand orthopaedic products powered by Celliant technology,” continued Casden. “A partnership with a major sportswear retailer is just around the corner.”

Looking ahead, Hologenix is continuing to research applications for Celliant in the agriculture industry and wound healing and diabetes. Expansion into the FemTech market with both product applications and scientific research about the benefits of infrared for women’s health issues is also on the horizon, added the release.

In 20 years, Hologenix has achieved many scientific milestones, and Celliant has been and continues to be rigorously tested by a science advisory board composed of experts in photobiology, nanotechnology, sleep medicine, and diabetes and wound care. The science advisory board has overseen nine peer-reviewed published studies that demonstrate Celliant’s effectiveness and the benefits of infrared energy.

Fibre2Fashion News Desk (NB)