An annual feast for the eyes, the London fashion week has not been short of celebration of designer’s style this year. 2024 marks the 40th anniversary with a dazzling array of runway shows from both established designers and emerging talents. From the iconic British luxury brand Burberry to the innovative newcomers like JW Anderson, over 100 brands graced the runways, each contributing their unique flair to the fashion extravaganza. With 4 decades of existence, the capital was enthralled by the beauty of an unprecedented dimension.
Every February of the year, designers worldwide press to showcase their creations at London fashion week. The event’s attraction is one of the most watched among fashion enthusiasts. With 67 designers across 46 catwalks and 36 events, LFW continues to champion both established and emerging talent. Star attractions include Preen, Richard Quinn, Simone Rocha, Harris Reed, 16Arlington, Erdem and Emilia Wickstead, along with Harry Lambert, the creative force behind Harry Styles’ iconic looks.
London Fashion Week is not just about the runway – it is a celebration of creativity and community. From star-studded parties to thought-provoking activations, the event was a testament to the economic impact and cultural significance of the fashion industry. Caroline Rush CBE, the driving force behind the British Fashion Council, reflects on the highlights of this landmark year, expressing pride in the innovative shows and passionate designers that took centre stage. The partnership with 1664 Blanc as the year-long Principal Partner added a layer of excitement to the festivities. The LFW Opening Party, featuring a mesmerising performance by Grace Carter, set the stage for a year of collaboration and support for designers. Femi Koleoso’s ‘Love Letter to London’, performed by a diverse group of creatives, captured the essence of the city’s vibrant spirit and cultural diversity.
London itself became a playground for fashion, with a disruptive flyposter campaign showcasing imagery from BFC NEWGEN designers and key landmarks illuminated in the event’s signature green. Tradition met innovation at LFW with Burberry closing the official programme with Daniel Lee’s collection. The event kicked off with a dazzling display of lights across London landmarks, including Covent Garden, the London Eye, and the Royal Opera House, setting the stage for a week of fashion festivities.
Throughout its history, LFW has been a platform for creativity and diversity, showcasing the best of British talent. From supermodels like Naomi Campbell and Kate Moss to iconic designers such as Matthew Williamson and Stella McCartney, the event has launched the careers of countless fashion luminaries. As the fashion world evolves, LFW remains a bastion of innovation, fearlessly pushing boundaries and challenging conventions. With initiatives like the British Fashion Council’s NEWGEN programme and the Central Saint Martins MA show, the event continues to nurture the next generation of designers and artists.
Hours following Caroline Rush’s opening of the London stock market in Paternoster Square to initiate the 40th anniversary festivities of London Fashion Week, Downing Street delivered the sobering news of the UK’s recession. However, London Fashion Week stands resolute, exuding confidence in its future. Despite the challenging backdrop, plans for the celebration remain undeterred. Burberry’s construction of a catwalk in Victoria Park and Simone Rocha’s takeover of London’s oldest church for her show symbolise the resilience and creative spirit of the event.
As the weekend unfolded, the capital was abuzz with star-studded events, including the Bafta ceremony, promising a spectacle of glamour and talent. Preen’s show on a floating catwalk at Woods Quay showcased the brand’s determination, regardless of weather conditions, embodying the fearless spirit of London Fashion Week. Paul Costelloe, a stalwart of the event since its inception, continues to defy the odds, presenting his latest collection despite health challenges. His dedication to timeless design underscores the enduring appeal of classic elegance in the fast-paced world of high fashion.
As we celebrate 40 years of London Fashion Week, we look back on the iconic moments that have defined the event, from Shalom Harlow’s spray-painted dress to Queen Elizabeth II’s front-row appearance. These moments remind us of the power of fashion to inspire, provoke, and captivate audiences around the world. As LFW continues to evolve and adapt to a changing world, one thing remains constant: its commitment to celebrating creativity, diversity, and innovation. Here’s to the next 40 years of style, innovation, and lasting impact.
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