Streetwear is more than just a fashion trend; it’s a dynamic lifestyle that’s deeply rooted in urban culture. Before diving into the exciting world of brands, it’s essential to understand what streetwear truly is. Don’t confuse it with hip-hop style or casual wear, Streetwear is a unique blend that draws inspiration from various youth cultures, including skateboarding, punk rock, and sportswear.

1. Patta

Patta is the brainchild of Edson Sabajo and Guillaume ‘Gee’ Schmidt, two legends from the Dutch hip-hop scene who spun their love for music and sneakers into a global sensation. From their roots in Amsterdam’s vibrant nightlife, they began sharing their unique finds with the community, leading to a streetwear phenomenon that fans can’t get enough of.

Today, Patta is a celebrated black-owned brand known for its eclectic clothing line, the Patta Soundsystem, the energetic Patta Running Team, and the Patta Foundation dedicated to youth cultural education. Named after the Surinamese slang for ‘shoe’, Patta is all about creativity, collaboration, and breaking boundaries in style and culture!

2. AwakeNY

Founded in New York City in 2012 by Queens native Angelo Baque, Awake NY embodies the vibrant diversity of the city. Drawing inspiration from a wide range of influences, the brand captures the essence and spirit of all five boroughs.

Each seasonal collection reflects the eclectic vibe of downtown New York City in the early ’90s, reimagined with modern silhouettes and high-quality, domestically made essentials. As the brand evolves, it has introduced tailored pieces that have become staples, including stylish sweater vests, chic overcoats, and sharp suits that anchor their seasonal offerings. Awake NY is all about blending nostalgia with contemporary flair!

3. VETEMENTS

VETEMENTS stands as a testament to the crossover between streetwear and luxury fashion, and it shows no signs of retreating. Founded by Demna Gvasalia, who also helms Balenciaga, this brand has firmly established itself in the high-end market with its bold, punk-inspired designs. With prices that reflect its elite status, diving into VETEMENTS’ offerings requires a significant investment—definitely not for the faint of heart!

4. A BATHING APE

A BATHING APE, or BAPE, is a legendary Japanese streetwear brand that first made waves in 1993, founded by the visionary Nigo. Renowned for its vibrant, eye-catching designs and playful use of camouflage patterns, BAPE quickly became a staple in the wardrobes of fashion enthusiasts and celebrities alike. The brand’s signature monkey logo and distinctive aesthetic have transformed it into a cultural phenomenon, blending elements of hip-hop, skate culture, and Japanese pop art.

5. Supreme

Supreme is more than just a clothing brand; it’s a cultural icon that has redefined streetwear since its inception in 1994. Founded by James Jebbia in New York City, Supreme began as a skate shop, quickly evolving into a global powerhouse known for its edgy designs and bold collaborations. The brand’s signature box logo, instantly recognisable, has become a symbol of authenticity and exclusivity.

Supreme’s collections are a masterclass in blending art, fashion, and youth culture. From collaborations with heavyweights like Louis Vuitton to unexpected partnerships with artists like Takashi Murakami, Supreme continuously pushes the envelope, attracting collectors and fashion enthusiasts alike. Their drops are legendary events, often selling out in minutes and turning items into coveted pieces on the resale market.

6. Heron Preston

Heron Preston is a dynamic force in the fashion world, known for its innovative approach to streetwear that blends art, sustainability, and bold design. Launched in 2016 by the eponymous designer, who initially made waves as a DJ and creative director, the brand quickly gained traction for its unique aesthetic and socially conscious ethos.

Infused with a distinct blend of utilitarian influences and eye-catching graphics, Heron Preston’s collections often feature workwear-inspired silhouettes and striking orange accents—an homage to the designer’s love for functionality and modern street style.

7. Off-White

Off-White, founded by the visionary designer Virgil Abloh in 2012, has become a defining name in the world of streetwear and high fashion. Known for its innovative designs and boundary-pushing concepts, Off-White seamlessly blends urban aesthetics with luxury, creating a style that speaks to a diverse audience.

The brand’s iconic elements—like the distinctive diagonal stripes, bold quotation marks, and the unmistakable ‘Industrial Belt’—have made it a favourite among fashion enthusiasts and celebrities alike. Off-White’s collections are not just about clothing; they’re a commentary on contemporary culture, tackling themes of identity, social commentary, and the interplay between art and fashion.

8. Aimé Leon Dore

Aime Leon Dore is a vibrant streetwear brand that effortlessly merges New York City culture with a touch of nostalgia. Founded by designer Teddy Santis in 2014, the brand quickly gained acclaim for its unique blend of elevated casual wear, vintage aesthetics, and urban sophistication.

Drawing inspiration from a mix of 90s hip-hop, sportswear, and classic American fashion, Aime Leon Dore crafts collections that are both timeless and contemporary. Signature pieces often feature bold colours, playful patterns, and intricate details that make them stand out in a crowd. The brand’s stylish sweatshirts, tailored trousers, and iconic tees are staples for fashion-forward individuals seeking a chic yet comfortable look.

9. Kith

Founded in 2011 in New York City, Kith has redefined the lifestyle brand and retail experience under the vision of Creative Director Ronnie Fieg. With a focus on personal storytelling and impeccable attention to detail, Kith offers seasonal collections for men, women, and children that seamlessly blend fashion and functionality.

Kith embodies a diverse lifestyle, collaborating with top-tier brands and innovators in various fields to create unique products. With 13 standalone boutiques around the world and shop-in-shops at prestigious locations like Bergdorf Goodman, Hirshleifers, and Selfridges, Kith has established itself as a global fashion destination.

10. AMIRI

AMIRI is a bold and innovative luxury streetwear brand that has captured the fashion world’s attention since its founding in 2014 by designer Mike Amiri. Rooted in Los Angeles culture, the brand embodies a rebellious spirit, blending rock ‘n’ roll aesthetics with high-end craftsmanship.

Known for its distressed denim, luxurious leather jackets, and edgy graphic tees, AMIRI creates pieces that effortlessly marry comfort with sophistication. Each collection tells a story, drawing inspiration from the vibrant California lifestyle and music scene, making AMIRI a favourite among celebrities and style influencers alike.

11. UnderCover

UnderCover is a groundbreaking Japanese streetwear brand founded in 1990 by the visionary designer Jun Takahashi. Renowned for its avant-garde approach, UnderCover masterfully blends punk rock influences with high-fashion sensibilities, creating pieces that are as thought-provoking as they are stylish.

The brand is celebrated for its innovative designs that often challenge conventional fashion norms. Each collection tells a story, featuring bold graphics, intricate detailing, and unexpected materials. UnderCover effortlessly mixes casual streetwear with luxurious elements, making it a favourite among fashion enthusiasts and celebrities alike.

12. Maharishi

Maharishi, founded by Hardy Blechman in 1994, was established with a commitment to creating environmentally conscious, durable, and utilitarian clothing. The brand’s collections prominently feature hemp, organic cotton, and upcycled military textiles, reflecting a deep respect for nature while embracing cutting-edge technology.

The designs explore the duality of existence, seamlessly blending Eastern and Western artistic influences and silhouettes. Maharishi skilfully combines high-visibility and reflective elements with camouflage patterns, adopting a pacifist stance on military-inspired aesthetics. The use of camouflage seeks to recontextualise disruptive patterns, reclaiming their significance from war and highlighting their natural and artistic origins.

13. ΛCROИYM

ΛCROИYM is an avant-garde streetwear brand that has been making waves since its launch, captivating fashion enthusiasts with its unique aesthetic and thought-provoking designs. Founded by a collective of creative minds, ΛCROИYM merges art, fashion, and technology, pushing the boundaries of traditional clothing to create something truly distinctive.

The brand’s name, pronounced “acronym”, reflects its commitment to contemporary culture and the multifaceted nature of identity. Each collection features bold graphics, unconventional silhouettes, and experimental materials that challenge the norms of streetwear. With a focus on functionality and artistic expression, ΛCROИYM designs are not just about looking good—they’re about making a statement.

14. NEIGHBORHOOD 

NEIGHBORHOOD is a pioneering Japanese streetwear brand that has been shaping the urban fashion landscape since its founding in 1994 by designer Shinsuke Takizawa. Rooted in the subcultures of motorcycle culture, punk, and military aesthetics, NEIGHBORHOOD combines rugged style with meticulous craftsmanship, creating pieces that resonate with a sense of individuality and rebellion.

NEIGHBORHOOD has also made a name for itself through collaborations with iconic brands like Adidas and Converse, as well as fellow streetwear heavyweights like BAPE. These partnerships showcase its versatility and influence within the fashion community.

15. Seventh Stores

Seventh Stores is an exciting and innovative clothing brand that stands at the intersection of streetwear and contemporary fashion. Founded with the mission to celebrate individuality and self-expression, Seventh Stores offers a unique blend of bold designs, high-quality materials, and a keen eye for detail.

Inspired by urban culture and global influences, each collection features striking graphics, vibrant colours, and versatile silhouettes that cater to a diverse audience. Whether it’s oversized tees, stylish hoodies, or tailored outerwear, Seventh Stores emphasises comfort without compromising on style, making it a favourite among trendsetters and fashion enthusiasts alike.

16. Bonsai

Bonsai is a forward-thinking clothing brand that seamlessly blends fashion with a deep commitment to sustainability. Founded with the vision of creating stylish, eco-friendly apparel, Bonsai prioritises ethical practices and environmental responsibility in every aspect of its operations.

The brand stands out for its unique designs that draw inspiration from nature, reflecting a modern aesthetic while promoting a message of environmental stewardship. Each collection emphasises quality craftsmanship and the use of sustainable materials, ensuring that style doesn’t come at the expense of the planet.

17. Kenzo

Kenzo is a vibrant and eclectic fashion brand that has been captivating the style world since its founding in 1970 by Japanese designer Kenzo Takada. Known for its bold prints, colourful motifs, and a unique fusion of Eastern and Western influences, Kenzo brings a playful and artistic flair to contemporary fashion.

The brand’s signature use of graphic designs—often featuring animals and nature—along with its eye-catching colour palettes, make each piece a statement in itself. Kenzo’s collections range from casual streetwear to high-end luxury, catering to fashion enthusiasts who love to express their individuality.

18. Rhude

Rhude is a cutting-edge streetwear brand that has been making a name for itself since its inception in 2015, founded by the visionary designer Rhuigi Villasenor. Rooted in the vibrant culture of Los Angeles, Rhude seamlessly blends luxury with urban aesthetics, creating pieces that are both stylish and accessible.

What sets Rhude apart is its unique approach to design, often incorporating bold graphics, vintage-inspired silhouettes, and a keen eye for detail. The brand’s signature pieces, like oversized tees, tailored jackets, and distinctive accessories, reflect a laid-back yet polished vibe that appeals to trendsetters and fashion enthusiasts alike.

19. Stussy

Stussy is a legendary streetwear brand that has been influencing fashion since its inception in 1980, founded by the surf and skate enthusiast Shawn Stussy. Originating in California, Stussy effortlessly blends elements of surf culture, punk rock, and skateboarding, creating a style that’s both laid-back and edgy.

Known for its iconic logo—a stylised signature of Shawn’s own handwriting—Stussy has become a staple in the wardrobes of trendsetters around the globe. The brand offers a diverse range of apparel, from graphic tees and hoodies to stylish jackets and accessories, all infused with a sense of youthful rebellion and a beachy vibe.

20. Ambush

Ambush is an electrifying streetwear brand that burst onto the scene in 2008, founded by the dynamic duo of Yoon Ahn and Verbal. Based in Tokyo, Ambush seamlessly blends urban aesthetics with high-fashion flair, creating pieces that are both bold and innovative.

Known for its striking jewellery and accessories, Ambush started as a jewellery line before evolving into a full-fledged clothing brand. The signature designs often feature oversized silhouettes, vibrant colours, and unexpected graphics, making each item a statement piece. From eye-catching streetwear staples to luxe apparel, Ambush embodies a playful yet sophisticated approach to fashion.

21. A-COLD-WALL

A-COLD-WALL is an avant-garde streetwear brand founded by designer Samuel Ross in 2015, born from a desire to challenge the norms of urban fashion while addressing socio-political themes. Inspired by his background in graphic design and a deep connection to the streets of London, Ross merges high fashion with workwear aesthetics, creating pieces that are both functional and thought-provoking.

The brand is known for its distinctive designs, featuring utilitarian silhouettes, bold graphics, and a monochromatic colour palette that often incorporates industrial influences. A-COLD-WALL doesn’t just focus on style; it emphasises storytelling, with collections that explore issues like class disparity and environmental concerns, inviting wearers to engage with the narrative behind each piece.

22. Carharttwip

Carhartt Work in Progress (WIP) is the stylish sibling of the iconic American workwear brand Carhartt, established in 1889. Launched in Europe in the late 1980s, WIP takes the rugged durability of its parent brand and infuses it with contemporary streetwear flair, making it a favourite among fashion enthusiasts and creatives alike.

Known for its high-quality materials and timeless designs, Carhartt WIP offers a range of apparel that includes everything from classic jackets and overalls to trendy tees and accessories. The brand’s signature pieces often feature the recognisable Carhartt logo, reimagined in bold colours and stylish cuts that appeal to both function and fashion.

Drawing inspiration from skate culture, music, and art, Carhartt WIP expertly blends utility with urban style, making it the go-to choice for those who appreciate a laid-back, yet polished look. The brand is also famous for its collaborations with artists and other fashion labels, ensuring that each collection feels fresh and exciting.

23. W Taps

WTAPS - WTAPS is a thrilling Japanese streetwear brand that’s been turning heads since 1996, thanks to its founder Tetsu Nishiyama! This brand perfectly fuses military vibes with urban flair, creating stylish yet functional pieces that scream cool. The name ‘WTAPS’ stands for ‘WT Apparel System’, and trust us, it’s a system you’ll want to be part of!

From rugged jackets and cargo pants to eye-catching graphic tees, WTAPS is all about clean lines and bold designs. Inspired by military uniforms, vintage American styles, and workwear, each collection offers something unique that makes you stand out on the streets.

24. Golf Wang

Golf Wang is the bold and vibrant streetwear brand founded by rapper and fashion icon Tyler, The Creator in 2011. Known for its playful designs and eclectic aesthetic, Golf Wang draws inspiration from skate culture, nostalgia, and Tyler’s unique artistic vision.

The brand is celebrated for its eye-catching graphics, colourful palettes, and quirky motifs, often featuring Tyler’s signature doodles and offbeat humour. Each collection feels like a whimsical exploration of individuality, encouraging wearers to express themselves with confidence and flair. From oversized tees and hoodies to unique accessories, Golf Wang offers pieces that are both stylish and fun.