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Emerging in the late 1990s and early 2000s, Indian streetwear drew heavily from Western trends, hip-hop, skateboarding, and punk styles, captivating urban youth and quickly becoming the heartbeat of a new generation.
Now, a fresh wave of Indian streetwear brands is making global waves with their bold, funky designs that scream individuality. Want to avoid FOMO? Check out these standout brands that are shaking up the scene! With their innovative styles and cultural flair, these labels are not just clothing lines; they’re movements that celebrate the spirit of streetwear.
1. JAYWALKING
Jaywalking is a vibrant streetwear label that burst onto the scene in 2019, launched by Mumbai-born creative dynamo Jay Jajal. With a flair for construction, conceptualisation, and craftsmanship, Jay has turned Jaywalking into a beloved brand that celebrates individuality.
This fashion house offers a range of gender-fluid, men’s, and women’s ready-to-wear and custom pieces, all showcasing Jay’s signature style. As one of India’s trailblazers in streetwear, Jaywalking embraces a unique aesthetic characterised by deconstruction, experimentation, and the fusion of Jay’s memories and mindset. Drawing inspiration from his own artwork, Jay emphasizes the visual impact of each design.
“Jaywalking is dangerous. It’s for those who dare to cross the line and make a statement, for those who believe in art and culture,” says Jay Jajal. Get ready to strut your style and make an impact with Jaywalking!
2. BLUORNG
BLUORNG (pronounced ‘Blue Orange’) is a dynamic premium streetwear brand launched in New Delhi by Siddhant Sabharwal and Mokam Singh in 2020. Since then, it’s been on a mission to redefine the streetwear scene in India!
Capturing the essence of modern life, BLUORNG draws inspiration from nature, human emotions, animals, and more. The brand seamlessly blends everyday comfort with top-notch quality, offering unique designs that become an extension of the wearer’s identity and self-expression.
Every BLUORNG piece tells a story of craftsmanship and innovation, showcasing hand-crafted details, vibrant colours, and bold prints that convey deeper meanings.
Siddhant and Mokam met at design school. United by their passion for streetwear, they set out to fill the gap in India’s high-street fashion market, and their vision paid off. BLUORNG has gained international recognition and was named GQ India’s “Streetwear Label of the Year” for 2023! With Mokam’s design flair and Siddhant’s meticulous attention to detail, they’ve created a brand that prioritises quality over quantity. Today, BLUORNG is beloved by many, fostering a vibrant community and celebrating creativity together!
3. BOMAACHI
Founded by Prince Shah, Bomaachi began as a basics brand but quickly tapped into the younger generation’s craving for something more vibrant and meaningful. This sparked a thrilling transformation into a lively streetwear label that truly connects with today’s culture. Bomaachi isn’t just fashion; it’s a statement!
Bomaachi represents not just a brand but a community that values connections and shared beliefs. Through engaging events, partnerships, and online channels, it brings together individuals who appreciate its distinctive streetwear and the culture it embodies. The mission extends beyond fashion; Bomaachi aims to be a dynamic force that adapts to contemporary needs while promoting conscientious consumerism and celebrating uniqueness.
A new store set to open in Mumbai soon follows a successful launch in Ahmedabad, highlighting Prince’s commitment to putting his hometown on the map. With exciting plans ahead, Bomaachi looks poised to make a significant impact in the streetwear scene.
4. TOFFLE
Founded by Brij Kishore Mishra and Kashish Gemini, Toffle is an art-driven streetwear brand focused on handcrafted designs and upcycling. With a mission to elevate the fashion scene, Toffle explores innovative techniques while breathing new life into existing ones.
Believing in connecting people to beauty and value is a soulful need, Toffle aims to fulfil that through unique creations.
5. HUEMN
HUEMN (pronounced ‘human’) is a pioneering ready-to-wear fashion label founded by friends Pranav Misra and Shyma Shetty, who first met at NIFT Bangalore. Celebrating its Indian roots, HUEMN is known for contemporary, handcrafted, unisex clothing, deeply influenced by today’s social, political, and cultural landscapes.
With an impressive array of accolades, including the Vogue India Fashion Fund 2017 and the Vogue Forces of Fashion 2023 award, HUEMN has consistently made its mark, appearing in GQ’s style lists and receiving the Elle Award for Luxe Daywear for introducing athleisure on a global scale. The brand showcased its SS19 collection in Milan, supported by Vogue Italia, and has garnered attention from fashion powerhouses like Hypebeast.
At the heart of HUEMN is the belief in the transformative power of the human mind and its role in shaping culture and communities. The label’s provocative visual language seeks to resonate with customer desires while educating the masses on contemporary fashion. Through various campaigns and collaborations, HUEMN continues to push boundaries and inspire the future of fashion!
6. NATTY GARB
Introducing Rishabh Chadha, the visionary behind Natty Garb, a dynamic fashion house based in New Delhi. Since 2017, Natty Garb has championed the art of unique style! The collection fuses raw charm with sophisticated design, weaving narratives inspired by the past, present, and future. Edgy, modern pieces redefine Indian streetwear, capturing the spirit of today’s generation. Each collection is a striking blend of cultural influences and innovative techniques, designed to spark conversations without uttering a word.
7. MIDNIGHT LAW
Midnight LAW Clothing, founded by Vikas Reddy, is a vibrant maximalist clothing brand that was launched in 2018. Inspired by vintage and retro aesthetics, visual arts, punk culture, and the early space age, the brand embraces loud and eye-catching graphic designs. What sets Midnight LAW apart is that most designs are crafted from scratch using public domain resources.
Since the 1950s, fashion has evolved through countless cultural shifts—from the psychedelic, spiritually infused hippie vibes of the ’60s to the neon-lit, spacey aesthetics of the ’80s. These rich creative influences fuel Midnight LAW’s unique designs.
With the rise of minimalism and athleisure in the early 2010s, the fashion landscape shifted to simpler styles, making everything feel a bit dull. But in 2017, Midnight LAW decided it was time to revive the bold, creative spirit of yesteryear.
8. SPACE BISKIT
Biskit is a concept-driven studio that artfully blends fashion and art through handcrafted design, minimalism, and utility. Redefining the classics, Biskit creates gender-neutral pieces, each limited to just 21 editions.
Originally envisioned by siblings Shruti and Harsha Biswajit in Brooklyn, NY, Biskit began as an experiment to combine Harsha’s fine art background with Shruti’s contemporary design expertise, resulting in a signature expression that’s distinctly Biskit. Each piece is more than just clothing; it’s wearable art, filled with its own unique story and a touch of avant-garde flair!
9. ALMOST GODS
Almost Gods is a captivating fashion label from New Delhi, founded in 2018 by Dhruv Khurana. This brand is all about exploring the intriguing concept of power, weaving together threads of history and mythology in each collection.
With a contemporary design language that speaks to a global audience, Almost Gods beautifully blends Indian craftsmanship, handwork, and opulence. Every piece invites you to a journey through time past, present, and future encouraging everyone to embrace their own sense of power and style. Step into a world where fashion meets mythology!
10. NORBLACK NORWHITE
NorBlack NorWhite began with a journey to reconnect with roots. Founded by Amrit and Mriga, who moved from Toronto to Bombay in 2010, the brand emerged from a passion for exploring crafts, vibrant street life, and delicious snacks. This adventure revealed the beauty of India’s craftsmanship and strengthened their sweet friendship.
Starting with the art of Bandhani, NBNW made waves with its iconic ‘BomBombers’—reversible silk suits crafted from dream textiles. This experience ignited a commitment to dive deep into traditional textiles, reinterpreting them into fresh, street-ready styles. For NBNW, honouring the past means respecting the process and the artisans who keep it alive.
11. NOUGHTONE
Founded by Abhishek Paatni, an engineer who found his true calling in fashion after the 2009 recession, NoughtOne reflects his journey from modelling and coordinating shoots to diving deep into the fashion business. After earning an MBA in marketing and honing his skills at Mr.Button, Paatni was inspired to bring his own ideas to life.
NoughtOne thrives on a multidisciplinary approach, encouraging creators to collaborate on diverse projects, all while focusing on sustainability. By merging Indian textiles with modern technology and streetwear aesthetics, the brand continues to push the boundaries of menswear and inspire a new wave of fashion innovation!
12. ADK By Avishi Dayal Kalra
Avishi Dayal Kalra, the visionary founder and creative director of ADK, was born in 1995. She discovered her passion for sports while studying in the UK and honed her design skills working with renowned names like Shivan & Narresh, Misguided (UK), Payal Pratap, and Kanika Goyal. She even made her mark at Adidas, where she crafted a unique aesthetic in streetwear. In 2019, fuelled by her entrepreneurial spirit, she launched ADK.
ADK is all about bold, fearless, and unapologetic designs that challenge the norm. The brand embraces individuality, pushing boundaries by experimenting with new materials and redefining streetwear aesthetics. By celebrating cultural diversity, ADK creates fashion that resonates with the streets of today. With a mission to revolutionise the Indian fashion scene, ADK aspires to become a globally influential streetwear brand, igniting a new moment in fashion!
13. WARPING THEORIES
Warping Theories is a fresh take on Indian streetwear, founded in 2021 by designers Kuship Parmar and Urvash Parmar, who united their independent labels, ‘Warp’ and ‘Pro-Anti Theory’, to explore the unconventional side of fashion.
Rooted in minimalism, neutrality, and functionality, the brand emphasises simple silhouettes and thoughtful detailing, advocating for timeless pieces that serve as staples in any wardrobe. Warping Theories celebrates versatility and nuance, intertwining evergreen ideas with a unique perspective on style.
As a pioneer in the Indian streetwear scene, Warping Theories challenges societal norms and setbacks, offering an unorthodox vision that brings a new dawn to fashion. Embrace the evolution and eternity that defines this remarkable brand!
14. SIX5SIX
SIX5SIX is an exciting sports and streetwear venture created by the dynamic brother-sister duo, Avni and Ambar Aneja.
Avni leads the charge as the creative head, curating the brand’s streetwear designs and graphics. An alumna of Lady Shri Ram College for Women and the London College of Fashion, UAL, she brings a wealth of knowledge in fashion entrepreneurship and innovation. Meanwhile, Ambar handles daily operations and marketing strategy, having conceptualised the brand during his studies at the University of Southern California, where he graduated in Global Business Marketing and International Relations.
SIX5SIX STREET embodies the spirit of new India—a generation unafraid to voice opinions and challenge norms. For this brand, expression is key; fashion serves as a medium to blend culture, thoughts, music, and phrases into something extraordinary. It’s a true fusion of culture and everyday life, crafted from the fabric of a constantly evolving world, where creativity knows no bounds.
15. PRXKHXR
PRXKHXR is a dynamic fashion brand founded by Prakhar Chauhan in 2020, designed for a youthful, laid-back global audience. Prakhar launched the brand after noticing a lack of loose-fitted printed shirts, aiming to create comfortable, practical clothing that reflects personal style.
Specialising in unique, in-house developed prints that explore themes ranging from beloved animals to the artistry of Satyajit Ray, PRXKHXR brings its vibrant designs to life through careful colour experimentation before printing on high-quality fabrics.
Manufactured in a facility just outside Delhi, the brand splits production between an export house on the Delhi-Haryana border and a local unit in South Delhi. PRXKHXR prides itself on “achievable edgy” clothing, focusing on striking prints that make every day wear both stylish and practical. Embracing the concept of easy living, PRXKHXR aims to create youthful and vibrant clothing perfect for daily wear.
16. ESTHREALL
At esthreall, founded by Priyesh Katariya, the essence of artistry is celebrated by blending the aesthetic with the ethereal in every aspect of the brand. The name itself reflects a mission to sprinkle creativity and beauty into the everyday, transforming the mundane into the extraordinary.
Picture a world where each moment offers a chance for surreal experiences—this is the universe being created, where art flows beyond galleries and becomes an integral part of daily life.
More than just a brand, esthreall is a storyteller, weaving tales of inspiration and wonder. Each product crafted embodies a commitment to bridging dreams with reality, showcasing the unseen magic that surrounds us.
17. VALKYRE
VALKYRE is a cutting-edge streetwear brand that specialises in hand-painted denim jackets. This innovative label merges the realms of art and fashion, creating unique and personalised pieces that make a bold statement. Each jacket is meticulously crafted by talented artists, transforming denim into one-of-a-kind wearable art. Founded by Arindam Bora, VALKYRE is redefining individuality in streetwear!
18. RISING AMONG
Born from a genuine desire to spark conversations, Rising Among offers a platform for individuals to express their thoughts through fashion. Launched in 2020 during the pandemic, this streetwear label was created by former college roommates Riya and Amruta from the Fashion Institute of Technology in New York. Their combined expertise in business and design lays a solid foundation for the brand’s vision.
Rising Among aims to provide a space where everyone can freely express themselves wearing what they want, living how they want. The aesthetic blends the vibrant street styles of New York and Mumbai, infusing authentic streetwear elements into the Indian fashion scene.
As Riya and Amruta say, “We encourage individuals to start a conversation about what they want to ‘Rise Among’. Streetwear should break boundaries, not be confined to a box!” Join the movement and wear your mind!
19. POLITE SOCIETY
Polite Society was founded by Surmai, who serves as the Creative Director and brings a wealth of knowledge to the fashion world. With a bachelor’s degree in fashion communication from NIFT Mumbai and an associate degree in marketing and advertising communication from FIT New York, her global education and upbringing make her uniquely attuned to the Indian consumer and culture.
After starting her journey in graphic design, Surmai discovered her true passion: building her own label from scratch. Growing up in various cities in India and Armenia, she became fascinated by the cultural nuances of both places. Polite Society reflects this emotional depth while maintaining a visually cohesive and polished aesthetic.
Surmai’s distinctive design language, honed through years of painting, explores the duality of ideas that may seem at odds but come together seamlessly. She launched Polite Society to empower wearers through clothing, channelling her experimental designs and unfiltered creative energy into an original and expressive brand.
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