Denim Jeans In European Market

Denim jeans and Europe seem to be made for each other. The relationship goes back a long time. In fact the very word jeans come from a type of material that was named after sailors from Genoa in Italy. The word denim is from another French material serge de nimes.

The end of the Second World War was the time when denim blue jeans gained new status in Europe. Rugged yet relaxing they stood for freedom and a great future. Both men and women wore them. In Europe the surplus Levi's jeans left behind by American armed forces were now available in limited supplies. They were extremely popular with teens.

The 60's saw the coming in of slim jeans. They were extremely popular as leisurewear. Teens began to have real fun with them. The 70's saw the bell-bottoms hitting their peak. Creativity flourished as far as denim jeans go. Customized denim embroidery made an appearance, so too did stud and patched jeans, giving jeans an all new glamorous appeal.

Designer jeans were literally everywhere in Europe and were a symbol of the affluence and status of the society. Leading designer labels flooded the market in the 80's. Acid wash debuted in 1986 in Europe and took the market by storm. The 90's heralded the advent of a generation that was more concerned with old-fashioned values, environment and family life.

Jeans has been reinvented from time to time and the new millennium is no different. You can see every major designer coming out with fabulous denim jeans wear. You can find them at catwalks, at chloe, at Versace and at literally every fashion festival. The latest trends like the beaded and the beat-up denim jeans are a rage among youth. So too are torn-knee blue jeans which can be found globally these days, why only Europe.

The coming in of the internet also had its impact on denim jeans in Europe, as in the other part so of the world. You could instantly find and shop for the latest jeans from numerous online resources. This meant that the consumer had a greater choice and need not compromise on quality of the jeans. Freed of all creative restrictions the denim jean is assuming numerous disguises to be worn in and has literally broken every barrier of creativity. From being part of cushions to furniture-coverings to bed spreads, denim has made it presence felt, every where.

Recent surveys indicate the majority of the people in Europe bought at least one pair of jeans in the last year. Recent TGI Europa data indicates the denim jeans have achieved a market penetration of 60% in France and a low of 50% among women in Great Britain. Germans are considered the least spenders, as far buying premium jeans wear goes. Spanish also represent a group which buys denim jeans for their comfort and not for their style. From the teenagers to the adults, every one seems to be buying denim jeans in larger numbers in Europe these days.

Latest trends

The latest fashion trends when it comes to denim jeans are truly mind boggling. Every leading brand from Levi's Strauss to Lee and True Religion are coming out with much funkier denim wear almost every day.

Take the skinny jeans for example. Trendy girls wear them with a feminine top, a peppy blazer or a dolman sleeve sweater. They are a raging success everywhere. Dark wash jeans or super dark jeans are a hit with the young crowds these days. Check out the latest collection of quality dark wash jeans from Levis. Other major brands including Lee too have their own line of dark wash jeans. These jeans even make you look skinnier.

Then there are the premium jeans in the market today. They are actually the modern version of designer jeans. From Paige Denim, Seven, Chip & Pepper, you can find them with the latest cuts and hottest labels.

Hot vintage jeans; with bleached spots and frayed edges. Every leading label from Lee to Seven has its own successful line of vintage jeans to choose from. Trendy girls these days are after denim mini skirts too. Perhaps the one look, which never seems to go away, is the hip-hop look. These bright and baggy jeans are real cool. You can also try the overalls, with their straps. Alternatively you can always go in for the every popular boot cuts.

Jeans has been reinvented from time to time and the new millennium is no different. You can see every major designer coming out with fabulous denim jeans wear. You can find them at catwalks, at chloe, at Versace and at literally every fashion festival. The latest trends like the beaded and the beat-up denim jeans are a rage among youth. So too are torn-knee blue jeans which can be found globally these days, why only Europe.

The coming in of the Internet also had its impact on denim jeans in Europe; as in the other part so of the world. You could instantly find and shop for the latest jeans from numerous online resources. This meant that the consumer had a greater choice and need not compromise on quality of the jeans. Freed of all creative restrictions the denim jeans are assuming numerous disguises to be worn in and has literally broken every barrier of creativity. From being part of cushions to furniture-coverings to bed spreads, denim has made it presence felt, everywhere.

Almost every other day we hear of newer fashion trends in denim jeans. The latest trend is the trend of boys wearing ladies tight fitting stovepipe jeans. Every big brand from Seven, Paige Denim and Levis is cashing in on this surge. Boys are open to adopting skinny feminine styles with extra lycra. This has been confirmed by leading denim labels including Sass & Bide. This boys-wearing-girls trend has brought in big bucks for many brands. It has led some of them to design special skinny leg jeans for the male market.

According to a retail trade survey, taken by Emap Drapers Record, it has been witnessed that the turnover from bootcut jeans to skinny designs elevated the trade as well as the sales. As per the survey, the accessibility of low price fashionable tops, dresses and accessories on the high street has lead sluggish sales of brands. But, brands sustained healthy sales when it comes to jeans.

Slim-fit silhouettes and skinny jeans would sustain to improve sales, however retailers are unveiling new collections with new colors such as black and white to push the trend ahead.

The Canada-based brand Buffalo David Bitton is planning to open a store in London. Through this store, the company plans to market its men's and women's jeans as well as a special fashion collection, which would include latest trends such as embellished jeans, clam diggers and hot pants. Customers would be able to buy simple cotton tops from this store for around 30 pounds, while a pair of embellished jeans would cost them around 180 pounds.

1921 premium denim, a rage with trendy young Americans like actresses Jessica Alba, Nicole Ritchie and Lindsay Lohan, is now being introduced in London. These jeans are cut manually and hand-treated to provide a classic look. Abrasion treatment is then performed on these jeans with the help of traditional tools. These vintage jeans are available to customers for 159 pounds.

Wrangler jeans, basically from U.S.A., recently opened a store in London in March 2007. This store called U.K. Concept is its U.K. flagship store, which offers Wrangler's men's and women's jeans. It is situated in one of the world-renowned shopper's paradises, Carnaby Street.

The Blue Bell Archive gives an idea of the history of the 5-pocket jeans, which is in vogue today. The Blue Bell jeans were conceptualized way back in the year 1919 by Rodeo Ben Lichtenstein, a renowned rodeo tailor, who served famous clients such as the rock-and-roll musician Bill Haley and singer and actor Roy Rogers.

The two well-known denim brands GoldSign and Evisu came together to produce a limited number of a new jeans style. 1000 pairs of jeans were produced 500 for women and 500 for men. These jeans were priced at 175 pounds.

An Italian firm has come up with the concept of developing a special type of jeans specifically for Muslims. The main aim behind developing this brand, known as Al Quds, is to make jeans comfortable for Muslims while performing their day-to-day activities, including praying. This line has been conceptualized and designed by designer Luca Corradi. Muslims offer Namaaz several times a day. To make this activity as comfortable as possible, Al Quds jeans have high waists, a baggy fit and a number of pockets to hold all the items that Muslims carry while praying.

Newer materials

Denims these days come with other components such as lycra, polypropylene, nylon or polyester. This gives denim jeans a more active look. Two way stretch fabrics and special coatings with rubberized effects are the latest trends with denim jeans. The trend of vintage denim jeans seems to be around these days. The trend is more towards the irregular appearance with the shabby, rotten look. From various natural fibers, such as wool, linen, silk and even cashmere, denims are sporting every day a new aesthetics. Whichever way denim jeans are headed they still make for irresistible propositions.

Conclusion

All borders for denim jeans seem to be down these days. Denim jeans are everywhere. They are on the designer catwalks, home collections and on accessories. Price barriers have been broken. There are umpteen numbers of finishes and washes. From embellishments, to destroyed, distressed and ultra low-rise jeans, designers are coming out with limitless possibilities with denim jeans. The market too seems never to bottom out.