Wool is one of natures most amazing creations. It possessesa number of qualities, such as warmth, elasticity and flame resistance amongothers. Naturally available in creamy white, black and brown, it is easy to dyewool in any color. On account of its popularity, wool is preferred by themajority for use in winter apparel. Wool has become an important part of thefashion industry, due to its quality of easily being molded into differenttextures and weights. Different styles of apparel can be easily fashioned fromwool.
The wool industry is quite well developed, with the totalproduction of wool in the world being around 1.3 million tonnes per annum. Morethan half of the total wool produced goes into the creation of woolen apparel. Apartfrom apparel, wool is also used in the production of blankets, carpets, rugsand upholstery.
Australia produces the highest quantity of wool in the world, which is nearly of the total production. This amounts to nearly 450 million kilograms. China and New Zealand are other leading producers, contributing 18% and 11% to the total woolproduction in the world.
The team at
AWI invests funds in wool research, development andinnovation activities aimed at increasing the long-term profitability,productivity and sustainability of Australian woolgrowers. The company investsin the areas of textiles, trade development and wool production.
AWI brings together research organisations and commercialcompanies to collaborate on projects that aim to bring products to the market. Inthe textiles/trade area, this means developing new wool products and marketingtheir benefits to global designers, manufacturers and retailers to get woolinnovations to the consumer.
AWI investments are funded through a levy paid by Australianwoolgrowers and a contribution from the Australian Government. AWI is a not-for-profitcompany which aims to get the outcomes of the R&D projects in which itinvests rapidly widely adopted or commercialized.
AWI has recently undergone a global integration with theWoolmark Company. The primary objective of AWI is to create sustainable,long-term demand for Australian Merino wool. The AWI business isundergoing massive change as a result of the integration. AWI will investmillions of dollars in the re-invigoration of the brand, to ensure that it is synonymouswith Australian Merino wool unique, premium, and natural.
AWI has launched a woollen collection for the fall andwinter season of 08-09. This collection includes 3 different ranges: MerinoCare, Merino Soft and Merino Visual.
Merino Care is a range of knitted apparel products made fromall-natural Australian Merino wool. This range includes easy-care apparel, whichare easy to maintain. Moreover, some of these products contain slow-releasingmoisturizer and other skin-care elements like aloe vera, vitamin E,passionfruit oil and lavender to protect and care for the wearers skin.
Merino Soft is a range of knitted apparel made fromAustralian Merino wool that is luxuriously soft and light. This range has beenexclusively designed keeping in view the color trends currently in vogue warmtones such as red and burgundy.
The Merino Visual range is an exclusive knitted apparelrange developed using latest technology and processes so as to create unique visualeffects. Different effects like the distressed look and the worn away look havebeen created in this range.
AWI also launched a collection of knitted apparel for kidsas a joint effort with Monte Carlo. The entire range has been developed fromAustralian Merino wool and is durable, trendy, soft and bright. It includes 24garments exclusively designed for kids in the age group of 5 to 12.
To read more articles on
To promote your company, product and services via promotional article, followthis link:
Comments