The master of Italian style, Giorgio Armani, has gained asuperb reputation in the fashion circles over the years by staying true to hisstrengths: impeccable tailoring, luxurious fabrics, and flattering, masterfulcuts. What began as a maker of equestrian items has become an internationalsymbol of style, money and good taste.
Style
Refinement is the name of the game here, from the leatherequestrian-style boots a nod to the line's heritage to the silk scarvesemblazoned with the famous Hermes print. Prada continues to break down thebarriers of fashion, reinventing styles and creating trends by focusing onquality and flattery. Ferragamo has for years been the name found at the bottomof the most elaborate ensembles, since well-shod women and men around the worldchoose this line for its style and quality. While other designers are known forflashy styles and runway shows with un-wearable clothes, Valentino hasmaintained decades of success by offering the highest quality and the mostexacting attention to detail in creating clothes ideal for special occasions.
The couture house sells only a very limited percentage ofHaute Couture model garments to a contracting number of customers. The profitsfrom this activity are negligible, amounting to less than ten per cent of grossprofits of the couture name or even sometimes a loss. In turn, the ready towear and couture house beauty industry employs a huge workforce for the manylower level sales of perfume and accessories. This makes large profits for thecouture design house through the volume of mass market international sales.
Fashion
The purchase of a haute couture model garment is at the toplevel of hand customized fashion design and clothing construction made by acouture design house. Couture means dressmaking, sewing, or needlework andhaute means elegant or high, so the two combined imply excellent artistry withthe fashioning of garments. The fashion shows attract huge media attention andgain enormous publicity for the couture houses. Just when you thoughtvoluminous shapes were done and dusted, Chanel, Valentino and co make thesilhouette de rigueur for fall fashion. But the direction of fashion relies on"plugged-in" individuals to react to events, and trends in music, artand books. Most of all fashion is about being comfortable with yourself,translating self-esteem into a personal style. Whether you prefer hip-hop orChanel-chic, fashion accommodates the chameleon in all of us. At the sametime,fashion shouldn't be taken too seriously or you lose the fun of it.
Acceptance or rejection of a style is a reaction to thesociety we live in. Acceptance or rejection of a style is a reaction to thesociety we live in. Physical attraction: many styles are worn to inspire"chemistry. High fashion is the style of a small group of men and womenwith a certain taste and authority in the fashion world. Most of all fashion isabout being comfortable with yourself, translating self-esteem into a personalstyle.
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