London is a hot bed of ethicalfashion. It is renowned for being one of the worlds most vibrant and creativecapitals that attracts top designers. The London fashion show is one of thepremiere events, with an audience of fashion enthusiasts, key performers in thefashion world, international press and photographers. More than 5000 visitorsregister for the show. Popular designers like Christopher Kane, Gareth Pugh,Richard Nicoll and Roskanda Illincic are all successful outcomes of the show.
September 2007 Show:
The September 2007 show was heldfrom 15th till 20th. Organised by the British Fashion Council,the show featured designer collections, and catwalks comprising of 50 catwalkshows of Britains preferred designers. Top designers, Gareth Pugh, NicoleFarhi, Julien MacDonald, Christopher Kane, Matthew Williamson, and Jen Laugesenexhibited their vibrant collection of designer wear outfits.
The highlight of the show was theeco friendly fashion, which emphasized on the utilization of organic substances,recycling of materials, and discussion of facts about sub-standard pay forworkers in developing countries. The designers displayed collections onecological and organic principles.
Ethical Trading Initiative (ETI),an organization that aims to improve the working conditions of people aroundthe world held a debate on positive buying. The main purpose of thediscussion was to create awareness among people and co-ordinate the activitiesof ethical trade teams with the buying teams, so that workers dont pay theprice for demand for fashion. Clothes manufactured by workers will give goodjob opportunities but businesses must make sure that they are being paid a fairprice. Trade and Development Minister Gareth Thomas said, "Retail and fashioncompanies have an important role supporting jobs in developing countries, butthey need to raise their game on ethical trading and ensure the prices theypay their suppliers, and the turnaround times they demand, allow suppliers topay workers a wage they can live on, not just survive on". Dan Rees, directorof the ETI said that it is the consumers discretion to induce the companys tochange their way of doing business.
Safia Minney, founder of theFairtrade fashion label People Tree, believes that people should buyeco-friendly garments. People Tree exhibited an appealing collection ofdesigner wears made from pure organic cotton without the blend of chemicals. Whilespeaking in the show she commented, "We can seduce people with how fashionablefair trade clothing can be. It was a proof that garments can look bothstylish and support fair trade fashion as well".
Naomi Campbell's flood reliefcharity show Fashion for Relief was held to support Rotary Flood disasterAppeal. Legendary models and celebrities like Daphne Guinness, Jodie Kidd, Leah Wood, Rio Ferdinand, Rosario Dawson,Tyson Beckford, Yasmin Le Bon cat walked in the show featuringthe collections from worlds most renowned houses including
London has to its credit theability of breeding new designers and designer wear collections. The LondonFashion show offers a prestigious environment to provide an impressiveexperience to entertain clients and nurture new design talents. Beauty is notin the clothes a person wears, nor in the figure they carry. It must be seenfrom their eyes, as it is the doorway to their heart, and must be reflected inthe soul, through the love and the passion that is shown towards others. TheLondon Fashion Show is an apt example for this.
References:
- http://www.fashionenigma.com
- http://economictimes.indiatimes.com
- http://www.viewlondon.co.uk
- http://www.berlinista.com/
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