Fashion and celebrities work hand in hand,either of them is incomplete without other. Celebrities rely on fashion tobecome celebrated and plug in the social circuit whereas fashion usescelebrities to brand their products, they are like two sides of the same coin,both have mass appeal, everyday reach and a quotient of unprecedented glamour attached to them. To give an example a brand of jeans wore by a celebritybecomes a hot cake within hours on the internet shopping sites. People dream tobe dressed like celebrities and they take pride in identifying and imitatingtheir dressing style. There are thousands of Blogs which features garmentsapparels wore by celebrity and the look alike available in the online stores;if at all the brands are unreachable for the common public. Celebrities havebecome the trend makers of the 21st century.
Magazines bank on the information of what theceleb would be is or was wearing at particular event. Parties are beingorganized to exhibit flashy makeup and different looks of the celebrities whichbecome trends for the coming season. Celebrities clothing lines are theoutcomes of exploiting publics obsession with particular celebrity style.Celebs with distinguished style of their own (at time even those who do nothave one) can license their name to product lines and earn millions. Thearticles talks about few of the most famous celebrities who have successfullyintroduced their clothing lines.
Celeb clothing lines go way back to 1970s withArnold Palmer, famous golfer of that time. He introduced his clothing line forthe golf clothes. One of the Charlies angel Jaclyn Smith, following footstepsof Arnold palmer introduced her line of womens clothing for K-mart which hasbecome number one selling brand because of its low prices and exquisitestatement attached to it. As a matter of fact she has become more famous todaybecause of her clothing line than her acting career. Puma signed up supermodelChristy Turlington's and introduced NUALA line to encapsulate her her
Paris Hilton can do anything, the heiress puts her name oneverything one can ever imagine be it fragrance, bags, jewelry, clothing andyou name it. She launched her clothing line teaming up with vision of comfortand affordable but an average person would find it expensive. The collectionencompasses tight jeans, colorful satin tops, t-shorts with portraits of Paris on it. The cheapest items are the T-shirts which start from $34. They are sold at
Jessica Simpson collaborated with Camuto Group to launch her Princy clothing line, the Simpson brand was licensed for a record $15 million, the largest celebrity fashion advance in history. Camuto said, "I think Jessica really is America's sweetheart and I think her fans will grow with her. There is an opportunity to make this the hottest brand out there." The brand includes denim in the price range of 59 to 99, knit tops from 24 to 58 and jackets from 69 to 89. Jennifer Lopezs clothing line is called JLO with sales in billions every year. The line has trendy pieces with youthful appeal at reasonable prices. Her new brand Sweetface is targeted at the higher end market featuring bejeweled clothing and fur laden pieces.
Another icon taking the fashion world by storm is the ultra-trendy Gwen Stefani who achieved world-wide success fronting the Ska-punk pop band. Her personal style is mix of Skater punk and 1940s glamour. She launched her clothing line L.A.M.B (Love Angel Music Baby- all things she love the most in the world) in late 2004. L.A.M.B includes pieces priced in the range of $100-$300 with her signature style including bikini tops, Rasta-inspired colors, low-slung pants and bum flaps. The collaboration of celebrity and fashion strategy would continue to achieve exponent of style and business and we will continue to see celebrities exploiting their brand strength to boost their bank balances and ego trips.
References
- www.lamb.com
- www.oprah.com
- www.people.com
- www.niralimagazine.com
- www.brown712.com
- www.kidzworld.com
- www.parentdish.com
- www.thinkfashion.com
- www.businessweek.com
- www.seattletimes.nwsource.com
- www.Jenniferlopez4u.com
- www.morphthing.com
- www.8notes.com
- www.demicouture.ca
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