The United States is considered as the largest yet greatly impulsive markets in the world. In spite of many volatility features related to it like provincial customized styles and individuals existing outlooks are the most significant that figures out the policies adapted by the United States apparel markets. Nevertheless, the individuals on the Western Coast have yet maintained their status of being denim supporters but the urban inhabitants residing in the cities like New York would go for the dressing styles by renowned fashion designers.
Generally an individual is inspired by the features like his nature of work, wealth, his contiguous and the atmosphere for buying the apparels. The Americans consider the apparels as the greatly purpose driven factors. According to the study reports by the Cotton Inc. Lifestyle Monitor TM, 41% of women in the north-east provinces aged between 25 and 34 years spent over $100 on the apparels during the last month as compared with 32% in the southern province, 29% in the Midwest and almost 22% in the western province.
The North-East Region:
Comparatively the ladies residing in the North-Eastern Province of the United States within the age group of 25 to 34 years have been noticed spending more money on their clothing. They usually buy clothes more frequently and prefer literally getting overdressed in the parties. The founder and the CEO of Bluefly.com Ken Seiff running the fully organized store selling the designer fashion garments through the Internet states that Bluefly customers from the North-Eastern provinces are more fashion lovers specifically those residing in the cities like New York, Boston, Philadelphia and Albany. Seiff also quotes that such customers widely prefer expensive stuffs hence their average order volume is bigger in accordance. The higher the fashion designer, the more will it effect on the urban market consumers which is fairly good in maintaining the conventional retail sales.
However, the retailers of course do not need any advices like there is not much demand of woolen high-necks in Miami or the Bikinis in Detroit around this time of the year. As per the statement by Roseanne Morrison the Fashion Editor of Tobe Report, the wealth awareness in the North-East especially in New York is the significant reason for peoples interest in the high fashion trends, however, wealth is not the only factor that promote them to dress to the nines. She also stated that the people do not believe in the dressing up much around the Silicon Valley as most of the millionaires there dont usually spend their money on the clothes.
The Story from the West-End:
On the contrary, the people in the Western Coast like clothes to be more relaxing and comfort provider. The modest sportswear division of Kellwood Companys Ivy Easywear offering the wrinkled and laundered look have been long back adapted on the Western Coast and gradually the laundered looks are widely accepted all over the country. In the Midwest and East where the harder look is proper, it reported the gradual change. Also the other instance show wearing the longer shirt tucked out whereas the Midwest and the Eastern provinces are slower to stop tucking in shirts as it is evaluated rather properly dressed. Though the trend of the Wild West is the history, jeans are still the primary choices for the bottom body of the people in the Western Coasts. The people out in the West widely use jeans than any other provinces i.e. 4.2 days a week versus the national average of 3.9 days. They easily state that the tidy jeans are proper for office casual wears. Moreover, the Western Coasters even prefer wearing their denims while going for movies or the shopping malls instead of wearing the casual slacks or sweats.
Southern Regions:
The residents in the Southern states are recognized more as the conventional so far the fashion trend is concerned. Majority of the ladies in the Southern province believe that people started dressing very casually on office casual days when compared with 33% average of ladies all over the nation. Someone also states that the women in the South widely prefer wearing a suit to create professional appearance.
From the mouth of Designers:
Christopher Dante, representing the young designers like Harwood, Kaj Ani and Mark Montano the youngest member who is ever introduced to the Council of Fashion Designers of America through his Studio C show-room. His studio designs the branded collections of authorized downtown fashion design, directs that most of the differences are due to the variations between the urban and rural lifestyles. In the rural areas the descriptions of apparels for work and evening or leisure wear are different, whereas in the cities the woman would require an outfit that suites her work place, dinner or even theatres according to Dante. Even outside of New York City, the trends are changing as women wear the different clothes for work place and use other for the movies or while going to the restaurants.
However, as per the research experts, clothes with charcoal grey and black color shades continues in the urban areas like New York, LA and San Francisco and bright colors exist in the southern countryside provinces like South Dakota and Texas. But in Dallas people might wear the conventional suits in the bold reds, partly because of the climates as stated by Jo Cohen, the Associate Director of COTTONWORKS@ Fabric Library at Cotton Inc. Kostelnik at Ivy shows that there is a wide approach towards the unconventional colors on the Western Coast.
However, in the Pacific North-west it is really difficult selling the bright trend colors like pumpkin orange. She also states that the South-west has charm of bright pink shades mixed with reds as it is the clear color. Yet there are some factors that remain un-affected irrespective of its provincial directions, the retailers pay attention to them which is the choice or the varieties of products is the most looked for by the customers in their preferred stores. When the person is relaxing at home, the sweats are the first choice substituting the jeans and the casual slacks. And yet the rates are the most significant aspect that customers always think of while buying any apparels.
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