Science plays a major role in design development of fashion clothing andaccessories, just a glimpse into the past will confirm enough to be true. It'snot a jumbled business of cloth andcolours loosely thrown together, rather, a well organised industry driven bythe sciences, from market research toweaving, printing, dyeing, pattern making, branding and labelling; scientificintervention supports artist's continuum.


Want an example or two: English Madder Print: The colouringagent in madder root called alizarin was in fact first chemically extracted andthen synthesized in 1869 by two English chemists. Although the dyeing process, even today, requires a variety of painstaking steps, synthesized alizarin brought the price within the reach of commercial producers. Testimony to the significant part science playsensuring the longevity of styles and textiles. Silk dyed in this manner ischaracterized by a dusty-looking finish and a feel (referred to as a chalk handby the experts) very much like fine suede, and a matte finish.


In 1879 Thomas Burberry developed a fabric which was weatherproofed in the yarn before weaving, using a secret process and then proofed again in the piece,using the same undisclosed formula. The new material was untearable and weatherproof, whilst cool and breathable. He called the cloth gabardine and registered the word as a trademark. This isscience.


Possessing a degree in science is not pre requisite to beinga good designer, utilisingscientific disciplines is advisable if you want your designs to hit the streetsrunning rather than ending up in good Samaritans charity bins. A littlebusiness acumen always comes in handy and knowing what your customers want iscritical. Above all, being in the right place at the right time is the key tosuccess.


Timothy Everest, Paul Smith and VivienneWestwood are just three examples that combined their design skillswith business acumen and chanced to be in the right place and the right time.All attribute their success to chance, a would be cyclist, an advertisement inthe paper and punk took them all in the same direction on different paths, now producing some of the most original fashion accessories in the market place


Let's put all the technicalities aside. Without disciplinedinspiration all the science and psychology fall on numb bodies, clothing mustinspire the buyer as much as the designer, the message is portrayed in thecolours, pattern and textures, combined to express season and inspiration.


And what about psychology; A little self indulgence createsa healthy state of mind, better to be happy than sad, retail therapy iscertainly a good remedy for the blues, lets face it we've all been there manytimes. And to rid yourself of any guilt after the act, buy something for yourloved one. A bit of psychology.


To finalise, summarise and self indulge I have written abrief critique on one of my favourite silk tie designs, I designed it, It's notwithout all the elements of good design as mentioned.


Subtle Significance a geometric floral silkties: a subtle mauve heart first catches your eye. And then goldengeometric petals shimmer slightly and draw you closer, accentuated by midnightblue. Lastly, the hefty weave adds just the right amount of texture for alittle masculine handle to the femininity of floral patterns. Significant, butsubtle.



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