Corduroy is a textile made oftwisted fibres that are woven in a form parallel to one another which makes thecord in the fabric. The word corduroy is derived from the word, corde duroi which means cord or cloth of the king. It is a ridged form of velvet. Itis considered as a long-lasting cloth. Clothes from corduroy are preferred bypeople especially in colder climates. There was a time when the designersthought Corduroy is an inconceivable material to exhibit their collections. Itsinexpensive price and the image it had among the people made them feel that itwill be impossible to quote designer prices for garments tailored in thisfabric. But now, during the course of time, the same material has become atrademark of the fashion industry. Once considered as the fabric of the middleclass people, Corduroy with its cozy, rich, and soft looks have overtaken thedemand for denim apparels.
Corduroy fabrics with largerwales like eight per inch are used for making trousers, while fine micro waleshaving tender fibres with 18 to 21 wales and are used in making delicate tops. Earlier,these fabrics were considered only for winter apparels, but now fashion savvydesigners have come up with creative and appealing designs with the fabric,making it an all time sought after fabric. During winters, the fabric is usedby branded apparel makers to manufacture wide-wale jackets, and skirts withmitered cut to give a slimming effect and in pants to give a classy, antiquelook. In summers, corduroy is used for making low-rise pants, charming kurtaswith typical embroidery, and A-line skirts. The forthcoming fad will furtherexhibit corduroy apparels in vibrant hues, and printed apparels in paisley andcolored stripes.
The growing demand forcorduroy clothing in the market has given way for new and creative ideas in themanufacture of apparels. New and safe chemical treatments, and sophisticatedwashing methods that would not damage the look, and texture of the fabric andwould not cause the color to fade is being introduced to skim the cream of themarket for these apparels. Low rise and tight fitting corduroy apparels wereintroduced in the market. Both fine and wide wale corduroy garments will be apart of every apparel shops assortment. They are now considered as a strongalternative to denim garments. Ideas are even applied by creative designers toreverse great corduroy coats into silky party wears. The overall finishing ofthis fabric with a base color and a contrasting color on the top catches theattention of the shopper and lure him to buy.
A fashion survey report statesthat men in the age group 16-24 own 5.3 pairs of jeans, 25-34 have 5.5 pairs,and age group 35-55 own 7.5 pairs. On an average the sales of corduroy trousersfor men accounted to 4.4 percent of the overall sales figures of mens trousers.Corduroy jeans and trousers, and blazers in deep shades of green, brown, black,and teal are the most sought after. Apart from apparels corduroy caps,handbags, dog beds etc have also found their way into the market.
Indian manufacturers makecorduroy apparels in a decentralized segment. Despite its increasing craze, anddemand, bigger mills are still reluctant to adopt this fabric in their line ofgarments due to its higher production cost, and longer manufacturing cycle. China is more benefited from these apparels as large quantities of corduroy garments areimported from there. Lower price and a finishing superior to Indian garmentsfavor the Chinese market for corduroy apparels.
This casual wear with great plushlooks, with stretchy and comfortable feeling has a promising market in theforthcoming years. It is in the decision of the manufacturers to make theoptimum utilization of the opportunity.
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