Lingerie industry has traveled a long way from being anundergarment to a fashion statement in modern times. The history of brassieregoes long back to Greek times and ever since that, the evolution has takenplace and the industry has reincarnated itself from time to time much to thefantasy of human society. The industry has walked hand in hand with technologicalrevolution bringing much added scientific touch in its products as well as theuse of different channels. In 2000, intimate apparel represented about 10% ofthe total $95.5 billion womens apparel business (Durbin 2000)
The foremost intention of this report is to explore lingerieindustry with key focus on brasserie. The report embarks with shortintroduction of the industry stating the aim and limitation of the report. Itthen goes on to explore exciting history of brasserie followed by its making andsome important facts about it. The world is tightly clasped in jaws of internetand the report does not ignores that fact, so the fifth section of the report thentakes the reader through the enchanting journey of online lingerie industrywith key focus on certain sections such as challenges, top ten sites togetherwith their USP, role of internet and the target market.
The next section of the report talks about market structurewherein the role of fashion and designers is talked about. This section alsoreveals the important secret about top ten expensive lingerie list recentlypublished in Forbes magazine. Also dedicated section on international lingeriemarket and different channel becomes part of market structure.
The seventh section of the report focuses on famous lingeriebrands bundled with understanding of three case studies of Zara, Victoria Secret and Triumph International. The case studies are followed by criticalcompetitive analysis of the three. The eighth section focuses on the ecologicalapproach exploring the recent studies into breast cancer and other healthissues and its implication for the lingerie industry.
The report ends its journey by visiting its final co-destinationof key factors and outlook on the industry as a whole.
Synopsis
Contents
Table Of Figures
1.0 Introduction
1.1 Aim
1.2 Methodology
1.3 Limitation
2.0 History
3.0 The Making Of Bra
3.1 Construction
3.2 Fitting
3. 3 Technical Aspects
4.0 Important Facts
5.0 Online Lingerie Industry
5.1 Online Business Models
5.1.1 Brick And Mortar
5.1.2 Brick And Click
5.1.3 Pureplayb2c
5.2 Role Of Internet
5.3 Top Ten Online Lingerie Stores
5.3.1 Flexibility And Adaptability
5.3.2 One Roof Stop
5.3.3 Advanced Use Of It
5.3.4 Additional Services
5. 4 Target Market
5.4.1 Tech Savvy
5.4.2 Disabled
5.4.3 Working Women
5.4.4 Male Consumers
5.4.5 Consumers Wanting To Maintain Anonymity
5.5 Challenges
5.5.1 Security
5.5.2 Shorter Turn Around Time
5.5.3 Delivery Options
5.5.4 Constant Change
5.3.5 Global Competition
6.0 Market Characteristics
6.1 Fashion And Style
6.1.1 Designers
6.1.2 Product Portfolio
6.1.3 Most Expensive Lingerie
6.1.4 Highly Earned Lingerie Models
6.2 Demand Determinants
6.2.1 Scientific Research Into Breast Cancer
6.2.2 Celebrity Influence
6.3 Channels
6.4 International Market
6.4.1 Lifecycle
6.4.2 New Trends In International Market
6.4.3 International Politics
7.0 Well Known Brands
7.1 Victoria Secret
7.2 Zara
7.3 Triumph International
7.4Competitor Analysis
8.0 Ecological Approach
8.1 The Right Size
8.2 Relation Between Bra Size And Breast Cancer
8.3 Other Health Issues
8.4 Industry Response
9.0 Key Success Factors
10.0 Outlook
11.0 References
Table of Figures
Figure 1: Right - Reform Bodice Bra
Figure 2: First Patented bra
Figure 3: Cost structure of the lingerie industry
Figure 4: Sections covered in online lingerie section
Figure 5: Indian Intimate market growth in 2005
Figure 6: Lifecycle of Lingerie industry
Figure 7: Fashion life cycle and Zara
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