China is believed to be having nearly 70% of worldcomputer embroidery machine market.


Barudan of Japan developed the world's firstmulti-head, computerized embroidery machine in 1977. The computer embroideryindustry of the world was guided by such developments taking place in Japan.China has also acquired skills to develop high-speed embroidery machines duringall these years.


According to the statistics, before 1997 there wereonly a very few factories specializing in computer embroidery machine makingwith a total production of no more than 2000 sets or so. After 1998, both thenumber of embroidery machine manufacturers and their volume doubled. In 2004the total number of manufacturing factories increased to more than 150, specializedparts suppliers totaled more than 2000 companies, yearly turnover more than40,000 sets, domestic sales volume more than 30 billion Chinese yuan, exportvolume more than USD 0.6 billion, provided job for more than 300,000 persons.


Internationally famous embroidery machinemanufacturers include Japan's Tajima, Barudan, Brother, Happy, Toyota; Korea'sSWF, Germanys ZSK; KSM (PFAFF); American Melco etc. Tajima & Barudan fromJapan occupied more n 70% of the global market share before 1998. But with thegrowing Chie and Korean manufacturers, the global computer embroidery machine manufacturingsituation has changed dramatically.


In the year 2004, global supply of embroidery machineswas more than 60,000 sets out of which middle to lower level machines occupiedaround 70% of the market share. These were produced -in China. Machines made inchina gained more than 66% in global market. Korean SWF has taken 1 /3rd of theHigh-end market that belonged to Japan and Germany earlier.


Machines made in China have entered the globalcompetition gainfully with low cost advantage during recent years. The machinesnow enjoy a decent market share and are a big source of foreign exchangeearnings, the product structure has been modified and China has substantiallyimproved in quality, especially in the middle to high end segment, which offersbetter prospects.


The demand pattern indicates that various models oflock-stitch embroidery machines still occupy around 90% of the total marketshare. Almost all low end (economical) no-trimming machines are manufacturedin China. In the year 2004 alone sales of such machines were of around 26000sets, which was 40% of the total embroidery machine production. In the meantime, China has been able to achieve 27% of the global market share in themiddle-to-high level lock-stitch machinery sector.


Special embroidery machines (For example, lock-stitch quilting machine, sequin, cording, taping, coiling machine, togetherwith chain and chenille machine) were manufactured in very small number inChina in the past due to high technology expertise required and also due toreasons of price and low market demand.


However, in recent years, these machines are producedin big volumes as a result of which the prices have been brought down dramatically.Special machines, made in China, are priced 20% of that of similar machinesmade overseas. The applications vary from high level garments to normal fabricsand decoration market which leads to increased demands.


 

In the last few years, with the fast development of domestic embroidery machines and strengthened local parts supply chain, most foreign manufactures set up factories in China (Japan Tajima, Barudan, Korean SWF etc), these factories enters Chinese market by assembly machines initially, but the truth that domestic machines comes out with improved quality and price has greatly hindered the sales of those assembled machines both domestically and internationally. This also forced foreign enterprise to seek approaches to cut cost that is localized purchasing. In china the biggest sewing equipment computer control R&D production base China Dahao Technical Development Limited has developed copyrighted "DAHAO" computer control that gained 'more than 70% of market share in special, embroidery and sewing machine field.


According to estimation, global embroidery machine demand will increase to 100,000 sets per year in year 201 0 based on 60,000 sets/year in year 2004. The sales will increase to 100 billion Chinese yuan. With the global garment and- textile production shifting to China, domestic embroidery machine demand will increase to 70,000 sets in year 2010 from 30,000-60,000 sets in year 2004, yearly average growing 13%.


Demands in Asian countries like India, Indonesia will increase to 25,000 sets per year in year 2010 from 15,000 sets per year in year 2004, occupies 25% of the market share. We predict the embroidery machine market will come to mature period and growth will be decreased after year 2010.



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