Many of the same principles apply for children's retailstores as with every other store display, but it is good idea to review thosethings and any differences in a children's retail environment. Kid's clothingis the most common product in kid's stores. As a result, mannequins are acentral display fixture that creates a fantastic sense of style and ambiance toa store.
Clothes on mannequins must be properly displayed in correct proportion with the right amount of stuffing. Tissue or plastic bags can be used to fill in atorso, legs, arms, shoulders, or any other body feature of a mannequin thatdisplays a child's garment. This kind of stuffing along with creativepositioning will really bring life to child mannequins. Perhaps the mannequinassumes an action pose or has an arm around another buddy mannequin.
Layering merchandise is very popular for kid mannequins, turtlenecks undersweaters or colored shirts under open collars and vests. Customers like to seethe full concept of a layered look, and layers are more popular for kids thanthey have ever been. Also, the concept of mannequin dressing is to display asmany different products as possible while sticking to departmental ordesignated themes.
Child mannequin heads are also much more presentable with some type ofdecoration. For some reason a bare head on a child mannequins looks strange, soadd some hair, a bow, or a hat. If you are not using hair, a bow on the frontof a hat will help distinguish sex. Once the mannequins are dressed and posed,take a step back and make sure they are slightly angled off center. In mostcases, mannequins should be slightly turned to one side or the other from thevantage of an approaching customer.
Because child mannequins are shorter, it is very helpful to have some type offixture or platform that creates different levels of mannequin display.Arranged and stacked cubes work well to create multiple, interesting levels,while platforms will bring small mannequins to adult eye level.
Just like any other store display, lighting is a crucial component tochildren's store displays. You may have the best mannequins, in the bestpositions, with the perfect clothes, but if they are not well lit, it is allwaste. Lighting can really be the finishing touch to bringing great energy to astore display. It will feature store mannequins and make them stand out tocustomers, rather than blend in.
The use of child mannequins is one of the best strategies for clothing displayin kid's retail. They really help parents to picture the clothing as it appearswhen worn, and increase the likelihood of a purchase. Don't let these amazingfixtures go to waste by neglecting proper stuffing, positioning, dressing, andaccessories.
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