The growing concern for globalwarming boosts the demand for organic products. With chemicals taking a toll onhuman health and environment, more and more people are becoming conscious ofliving life; the 'organic way'. Eco friendly clothing combining high qualityclothing with socially conscious environmentalism has become a faction, and isin vogue. 'Green clothing' is made from hundred percent organic materials likesoy, organic cotton and hemp. Variety of clothes like skirts, blouses, shirts,pants, socks, bathrobes, pillow cases etc are made from organic fibres.

 

Eco friendly fabrics embrace thebody with a soft and supple touch. Eco friendly labels are now appearing onmany products, due to the efforts of the companies to be perceived asenvironment friendly. Health concerns represent a potential source of benefitsand demand for organic apparel. Hence, these garments are manifested as mostimportant for children who are perceived to be more susceptible to toxins. Notonly the fibres used for manufacturing the garments are organic, but the dyesused in the process of making these clothes are also environmentally friendly,or those which have a less impact on the human skin.

 

Organic clothing is gainingpopularity in countries like Britain, Japan, US, and EU. 'Green clothing' isbecoming accepted in the world just like organic cotton. Organic cotton is themost important basic material used in the making of organic clothing. India, Turkey, Tanzania, China, Syria, Peru, Egypt, USA, and Burkina Faso are the leading organiccotton producing countries the world. According to a report from the TexasOrganic Exchange, organic cotton cultivation has zoomed to 152% during 2007-08.This shows the increasing awareness of organic clothing among the consumers. India has surpassed Turkey to become the leading producer of organic cotton. Brands like Nike,Timberland, Marks and Spencer, and Wal-Mart have already started sellingorganic products blazing a trail in the market. Other key players including Targetand Reebok have also entered the organic market. By the end of 2009, Nike plansto have 50% of its products to be manufactured in 'organic way', and further takeit to 100% by 2011. 'Del Forte' Denim is made with 99% organic cotton and 1% ofspandex. This makes the jeans environmentally friendly and stretchable to gowith the movements of the user. Going green includes more than just wearingorganic clothes. Apart from apparels, other accessories like hats, handbags,wallets and jewellery are also manufactured in an 'organic way'.

 

Furthermore, eco friendlyapparels are finding favors with environmentally savvy fashion designers. Untilrecent times, organic clothes were regarded as coarse, uncomfortable andunappealing. But now, it is becoming fashionable to wear eco friendly clothing.Many designers are coming out with eco friendly outfits made from organiccotton and using other dyes which are free from hazardous chemicals. Though therange of styles is lesser when compared with other materials, new patterns andstyles are being developed to keep pace with the growing demand for organicclothing.

 

Manufacturers of today areconsidering organic garments to be ethical, and are striving to set new markettrends. Apparel business is very enormous, and there is always a resistance tochange. But with consumers dictating the market today; having an 'organicwardrobe' depends wholly on the consumer's choice. The bottom line of everymarket is 'demand', and manufacturers will only do what the consumers' desire.

 

References:

 

  1. http://www.scribd.com
  2. http://www.eartheasy.com
  3. http://www.commodityonline.com
  4. http://www.agricultureinformation.com