Originally as in its French roots, Lingerie applies as thecategorized term for stylish undergarments for both sexes. Along the time, theterm had though evolved into being specifically associated with women'sintimate wear. But today again, mens lingerie holds a significant identity aswell. Stylish and appealing women's undergarments, popular as lingerie, aredesigned to be visually attractive and titillating.


Lingerie is not just another French term, but beyond that.The term is atypically pronounced with a faux French articulation as eitherlonj-er-ee (British) or lonj-er-ay (American). Not a difficult task to rightlypronounce it. Women have worn everything starting from a whalebone contraptionwith pulleys, to'near nothing' light and silky clothing as intimate wears.


Typically absorbing materials such as Lycra, nylon (nylontricot), polyester, satin, lace and/or silk, and not applied to functionalcotton undergarments, female lingerie are indeed the most alluring pieceshaving the attention of seasoned designers. The concept of lingerie beingvisually appealing was a development of the later nineteenth century. And sincethen, the lingerie industry has seen immense growth, owing to their increasingattractiveness and female infatuation for innerwear fashion.


Predominant Brands and Trends:


Global lingerie market is estimated to be around $30 billionUSD, with a projected growth rate of 9% over the next five years. Appeal forlingerie has undergone drastic changes during the past years. Now market isdriven by brands that come up with innovative products. Renowned brands such asCalvin Klein, Lejaby, Rosy, Lise Carmel, and Victorias Secrets also dominatethe international lingerie market. Designers focus more on creating newpatterns with sumptuous lacy bits, satin pieces, enticing teddies, and skimpythongs. Today besides everything else, the innerwear is in fact also endured asan outerwear. "Show it off" - is the philosophy and designers heraldthe same by offering lingerie designs that categorize it as a fashionaccomplice with straps and lace trim which are deliberately layered and exposedas a slice of the outerwear.


The fact that consumers buy clothes not because they needthem is clear in terms of lingerie. Many women buy them because they prefer thestyle, or because it fits them under certain clothes. Today, the primarymarketing issue in the intimate apparels business is the battle taking placebetween the international brands, and the retailers own private labels. Themain concern of both of them is to discover the emotional wants and choice oftheir consumers. Though market for the product has an ever increasing demand;globally, much potential lies in Western Europe and North America whichconstitute 65% of the global lingerie market. Asian countries like India and China are emerging as prospective markets attracting international brands. Here,merchandise will be sold in more quantities at a cheaper price.


Though the apparel has undergone many changes, the purposeof lingerie has not changed - women still want to look sexy. Today's intimateapparels look modish and express an erotic panache. It is the most beautiful,luxurious, and feminine form of clothing worn intimately and is appreciatedworldwide for its practicality and comfort.


References:


  1. &sec=article&uinfo=<%=server.URLEncode(1787)%>" target="_blank">http://www.luxuryfrenchlingerie.com/
  2. &sec=article&uinfo=<%=server.URLEncode(1787)%>" target="_blank">http://www.industryplayer.com/
  3. &sec=article&uinfo=<%=server.URLEncode(1787)%>" target="_blank">http://www.infomat.com