Not only the manufacturers, and suppliers, butretailers and brands are also providing environmentally friendly solutions.

Be it a man or woman, young or aged, denim is a favoriteapparel for everyone. Denim is an integral part of every one's wardrobe. Theunderlying fact behind every fashionable denim is that is plays a fatal role incausing environmental pollution. A recent report states that, one pair of jeansconsumes around 3,480 liters of water and 32 kilograms of carbon dioxide duringthe course of its lifecycle. 15-20 chemicals are involved in the manufacturingprocess of one single jean. More than its manufacturing process, muchenvironmental impact is caused by the consumption of water and energy duringthe laundering of jeans at homes.


Today most manufacturers focus on reducing wastages, minimizingenergy utilization, and eliminating toxic materials from their manufacturingprocess. Eco denim is the new generation for denim apparels. These are madefrom 100% organic cotton, spinning dyeing and finishing. In the processing ofthese apparels only natural products are used. Potato starch is used in placeof other chemical substances. Even for its trims recycled buttons, zippers andother materials are used. For the dyeing part natural indigo is used for bluecolors.


Market for Eco denims:


Market for eco denim is more consumers driven. Therefore,communicating with the consumers is a more factor while marketing for theseapparels. Most of the consumers are not fully aware of the virtues of buyingeco denims. So, unaware of its intrinsic worth, they move in for buying someother outfits. The apparel should also include a small description about itsorganic nature, and its benefits to mankind.

International brands such as Kuyichi, Levi's, Serfontaine, Arne & Carlos, Linda Loudermilk, and Loomstate offer renownedeco denims. Global demand for denim is estimated to increase by 5% on anaverage. With the increasing concern of environmentally friendly lifestyle,there is a potential market for eco denims. Normally eco denim falls under the category of premium denimclass.The consumers, who are unable to go for expensive eco denims gofor other alternatives.


Fashion Focused denims:


Fashion and quality are equally important. While theconsumer is well aware about the threats if global warming, and would prefer toembrace eco friendly products, fashion is also considered as an importantaspect while shopping for clothes. As people examine how green is their ownlifestyle, it also influences their shopping for apparels. While eco denimshave their own virtues, fashion is a matter that becomes a prime considerationfor shoppers especially those who prefer denim apparels.


Ecological lifestyle is the art of living according to onesdreams while minimizing the impact on the environment. Eco fashion is all inrage now. So are you ready to get into a pair of eco denims?


References:

  1. &sec=article&uinfo=<%=server.URLEncode(2182)%>" target="_blank">http://aatcc.informz.net
  2. &sec=article&uinfo=<%=server.URLEncode(2182)%>" target="_blank">http://www.contextclothing.com
  3. &sec=article&uinfo=<%=server.URLEncode(2182)%>" target="_blank">http://www.momgogreen.com