Indian womenswear market is undergoing a transformation inthe past decade, and is growing at an optimistic pace. While some brands arewalking out, some others are busy in the race. Increasing number of workingwomen, increase in the level of their disposable income, has motivated thegrowth of this segment. Womenswear is complicated over menswear as its trendsare capricious, and keep changing quickly.


Womens apparel market is expected to grow at a CAGR of17.79% during 2010. Organized apparel sector will grow at a CAGR of 30% andreach 52,289 crore in the same. Lingerie, the most preferred of all thewomenswear is also expected to have a drastic growth. Demand for womensreadymade apparels in the rural segment is predicted to have a growth potentialof 16.5% in 2010. Branded apparels have a conversion rate of 60% on large storeformats. This segment will surge, showing a CAGR of 25% and reach Rs.18, 351crores. This will apparently result in an increase in the demand for textileand apparel machinery as well by 2011.

 

Formalwear:

 

As more and more women come out of their shells are startworking, formal wear preferable western attire is having a good market. Formalwestern wear brands for women are in crossover mode by giving a touch ofsensibility to their portfolio. This segment of apparel market has ample growthopportunities, with the market remaining untapped with only a handful ofbrands. Lingerie is a segment of womenswear that has potential market for newbrands and designs. Organized players comprise 40% of the lingerie market. Trendyformal suits with band collar, stylish silhouettes, pockets, and classic lapelswill see good market, making the wearer to stand in par with corporate ethics,and give a good appearance as well.


Notable Brands In Womenswear Segment:

 

Various international brands that were operating in themenswear segment have started to diversify into the womens segment. Jockey hasalready registered a 50% growth rate, while Italian La Perla and the FrenchEtan have made their debut in the Indian market. Embellishments, embroideryand patchwork make the product brand exclusive. Designer apparels constituteonly 0.2% of the total branded apparel market. Of this, western designer wearoccupies 5% of the total designer wear market. A survey states that 57% ofwomen prefer to shop for branded designer wears. Profit margins for luxurylingerie and designer wear are very tempting and can range anywhere from30-50%.


Today more and more women are taking up challenging jobs,and jobs that involve travel which indicates their preference towards westernwear. Organized retail structure is witnessing a drastic growth in India, and new malls springing up in the II and III tier cities. With the increase in theincome level of women, and a metamorphosis in their lifestyle, positiveopportunities await the womenswear market. With a good growth trajectory inorganized retail, and mall culture, womenswear segment is all set grow furtherin the near future.


References:

 

  1. &sec=article&uinfo=<%=server.URLEncode(2364)%>" target="_blank">http://www.expresstextile.com
  2. &sec=article&uinfo=<%=server.URLEncode(2364)%>" target="_blank">http://www.rediff.com
  3. &sec=article&uinfo=<%=server.URLEncode(2364)%>" target="_blank">http://www.thehindubusinessline.com