'The Teen Power' Teen Models for Apparel Brand Building

Earlier, the costumes of teenagers were decided by theirparents. But in the current days trend, teens like to shop for their garmentsthemselves. Apart from this social metamorphosis, increasing number ofteenagers are getting employed. Boom of BPOs which offer the facility to workin the night shifts, give preference for employing youth. This is mainly due tothe nightshift, and the nature of the job which has a major requirement ofyoung blood. Thus with a good amount of regular income on hand, and no familyexpenses to take care of, the entire earning of these youngsters becomes theirpocket money.

Clothing industry is a competitive dome. Businesses shouldformulate the right marketing mix to sustain their brand image in thiscut-throat competition. Apart from the price and product quality, right modelsto promote the product play a crucial role in determining the commercialsuccess of a product. With the teen population comprising a major segment, manycompanies today are actively hiring teen models, mainly targeting theyoungsters. They employ teen models to create the best image they are seeking.

In an exclusive interview with Fibre2fashion, Rabih Kayrouz, a leading designerfrom the Lebanese fashion industry says, I strongly believe in young blood andas a result I have selected four graduates who are getting complete guidance innot only creating collections but also on how to develop the business plan asit is extremely important for building the brand in future.

Teen models are bestowed with good physical attributed thatis mainly required to boost the image of apparels. Fresh and free from fame andpride, they are easy to work with, compared with adult models. Apparel industrycan utilize their services at much affordable rates to portray their brandimage, and as a medium of establishing quick and long term relationships withcustomers.

Teen models are a better fit for apparel marketing in thelogic that if influences the psychology of a person. Everyone would want tolook younger, and employing teen models to promote the apparels would appealthe most. Fashion shows conducted with young models displaying new apparelswould conquer the hearts of the audience, adding life to the brand. They arecapable to make bold colors and designs on apparels look natural and joyful. Withthe teen population growing at a faster rate, strong sales are expected in theapparel market. Retailers are doing their best to lure the customers byfocusing their store designs and brands connecting them with teenagers.

Todays teenagers have much more choices and prospects thanever before. With the availability of user generated websites, teenagers todayare getting easier opportunities to bring themselves to the worlds attentionthrough their online model portfolios.