"Some brides prefer an ergonomic design that can comfortably be worn day in and day out," says Brian Gavin, Executive Vice President of Whiteflash.com. "Others look for added style in an intricate or trendy setting; which, unfortunately, can be limiting when it comes everyday wear," adds Gavin. Whiteflash.com is an e-jewelry boutique specializing in Hearts & Arrows diamonds and custom-designed engagement rings.
Here's a peek at the up-and-coming trends in engagement rings according to the boutique's jewelry designers:
Myth: solitaires stand tall
Not true of today's diamond solitaire settings, says Gavin. "Solitaire settings are traditionally upswept, raising the diamond to make a very bold statement," he adds. "However, people are also choosing settings where the center diamond sits down low, creating a look that is extremely elegant and also ergonomic." With the diamond down in the setting, brides-to-be are able to wear the engagement ring in everyday work and play situations long after they say their "I Do's.
Halos make a comeback
The likely reason for that comeback, according to Gavin, is that the halo-style diamond engagement ring makes the center diamond appear larger than it really is. "And the appearance of a high carat weight in the center stone is extremely important for many who are headed to the altar," says Gavin. Whiteflash.com has introduced several halo designs to its line of diamond engagement rings in the past year, including one with beaded diamonds along the shank as well as around the center stone, Increased sales prove the design's resurgence and staying power.
A toast to the 'Champagne' setting
One design stunning even to the most fashion-savvy is the diamond 'Champagne' setting. "Those who desire this setting know exactly what they're looking for...and that's something unique," says Gavin. "The Champagne style of setting has an unmistakable following." The designers at Whiteflash.com deserve a toast of the bubbly for their interpretation of the Champagne-style bubble design in their U-prong Champagne engagement ring...among others.
Gavin says the company's Champagne fashions have produced a great deal of spin-off custom-design work, much of which incorporates Whiteflash.com's exclusive 'A Cut Above' (ACA) melee diamonds. "The design of the Champagne diamond setting intermixes several components...it's these combined features that really draw[s] people to it," he says.
"Often people ask us to replicate one aspect or another of the Champagne design into a custom project, and of course we don't hesitate to do so." According to Gavin, the U-Prong, domed shank and accent diamonds are examples of features that can be applied to any custom piece. "Our 'A Cut Above' (ACA) melee diamonds have been adopted into thousands of projects, and are a stunning complement to any setting style," comments Gavin.
Delicate pave and micro-pave designs
The old debate: Delicate versus complex, which is better? According to the designers at Whiteflash.com, this season the style leans more heavily towards delicacy rather than complexity.
The diamond pave setting is widely admired for its refinement. To give the setting its simplistic, yet exquisite appearance, beads of metal are raised to create secure channels where the diamonds sit securely in the ring. According to the craftsmen at Whiteflash.com, the raised metal of the band (or ring) is used to create the tiny prongs that hold the petite diamonds in place.
Center stage: Eternity bands
The pave and micro pave diamond engagement rings come into play when customers are looking at smaller diamond settings like the eternity band. According to Gavin - who is also a fifth-generation cutter from the world's largest diamond center (South Africa) - there has been a recent push for smaller diamonds in settings. "In some cases even solitaire engagement rings are being replaced with semi, and even full diamond eternity bands," he says. The trend is likely a response to the aforementioned movement towards dainty-looking styles and those that offer daily wear. Eternity bands traditionally are set with diamonds anywhere from one to three points (carats).
Brides trade up
The 'trading-up' trend will never fade into obscurity. "We've found that it makes a difference in the design process if the bride-to-be is involved up front," says Gavin. "If the groom chooses to go it alone, he typically gravitates toward a simple design with a smaller-than-desired diamond. And what happens next? The bride-to-be upgrades the size of her diamonds, even adding side stones, and looks for a setting more suited to their tastes."
'Trading up' need not always be done up front. Many couples consider upgrades for important milestones like anniversaries, birthdays and holidays. "While her diamond engagement ring was [current] as a newlywed, many years later she might change or modify her setting to reflect transition in her own life or to keep up with current jewelry trends," says Gavin. "Even if she keeps the setting forever, there is a chance that down the road she may require a larger diamond. We have many repeat customers who upgrade their diamonds with us," he finishes.
Whiteflash.com anticipates change as a constant and has made it simple for customers to upgrade with a unique guarantee: Every certified diamond sold at Whiteflash.com comes with a lifetime trade-up option. The company will accept the return of any original purchase and extend full credit in the amount of the original purchase price. The credit can be used to purchase a different diamond.
"Marriage is a lifetime commitment," Gavin says. "When you choose Whiteflash.com, we'll be there for a lifetime with you."
About the author:
Whiteflash.com is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamond and bring the sheer beauty of "super ideal cut" to the Internet. Brian Gavin, a 5th generation diamond cutter, and Debi Wexler, a computer entrepreneur, together founded Whiteflash.com in 1999 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows diamonds. 'A Cut Above' (ACA(TM)) is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a "true patterning" guarantee. Whiteflash.com also offers original, handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom diamond ring designs and specialty jewelry.
John Pollard is Director of Consumer Education Whiteflash.com - a company specializing in Diamonds, Diamond Engagement Rings and Custom Jewelry.
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